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I am not sure that getting EVGA then waiting for step up will work
eg. get EVGA reference then step up to custom card like classified...
Looking at their current step up program, they do not seem to have anything above a normal ACX 2.0 980ti in the step up program.
Would be good if you could get EVGA reference then step up to one of the better cards when they are out.
If the competition doesn't step up and the 1070 is good and priced well, then it's a EVGA for me.
Will wait for a ftw card as the 980 ti ftw was my dream card.
I dont think you can step up with a gen..