No, it's NOT a mid range card.
Performance wise, it's better than ANY of their existing current range. This is their new flagship card. It's a DIRECT replacement for the existing 980 & Titan ranges, which are high end.
Yes, there will probably be faster ones. But until they exist, this is the very best from Nvidia, the highest of the high end.
Yes it is, you obviously didn't read my explanation of why it is.
It's not a replacement for the titan or the 980ti.
This is a mid range card which is faster than the previous gens high end. Which has happened for every die shrink ever. You are case in point of how well Nvidia marketing has worked, a simple name change has you certain this is a high end card.
If this card is the highest of the high end, then the 16nm node shrink is a major disappointment.