Baked by Eye...

Wallace · 29 Mar 2009 at 22:19

Anyone seen those Jordan's country crisp adverts where they state quite proudly that their cereal is "Baked by Eye".

What in God's name is that supposed to mean, do they have a bunch of superheroes on their production line baking cereal with laser vision?

Kol · 29 Mar 2009 at 22:20

There's no set time, it's simply baked until it looks like it's done, surely?

Gerard · 29 Mar 2009 at 22:21

Probably some bloody incomprehensible culchie gibberish that nobody can really understand.

indyskyz · 29 Mar 2009 at 22:21

lol some one should dedicate some of there time to a paint rendition

for the "LULZ" of course

Sinque · 29 Mar 2009 at 22:21

They stare at the crisps and concentrate really hard to pass the energy from the brain into the crisps to heat them.

Wallace · 29 Mar 2009 at 22:22

Kol said:
There's no set time, it's simply baked until it looks like it's done, surely?

This can only be it, but is that really worth saying?

dante6491 · 29 Mar 2009 at 22:23

Sinque said:
They stare at the crisps

Not crisps. It's a cereal. One would assume they pay people to look at each batch who decide when it is ready.

Kol · 29 Mar 2009 at 22:23

Wallace said:
This can only be it, but is that really worth saying?

Probably not, no, but it makes them stand out from the rest. Hardly groundbreaking though. I agree.

Sinque · 29 Mar 2009 at 22:25

dante6491 said:
Not crisps. It's a cereal. One would assume they pay people to look at each batch who decide when it is ready.

Oh, haha

Dazzy_G · 29 Mar 2009 at 22:26

I think that means they don't have a set amount in Grams of each thing, ie fruits etc, Thats what i've always been told baking by eye was, when you just guess and don't weigh out stuff

G|mp · 29 Mar 2009 at 22:27

Wallace said:
What in God's name is that supposed to mean, do they have a bunch of superheroes on their production line baking cereal with laser vision?

You can get glass oven doors now dude

aslco · 29 Mar 2009 at 22:30

They are suggesting that they just whop all the ingredients in and it comes out good. Old fashioned grandma baking style.

Azagoth · 29 Mar 2009 at 22:43

"Baked by Eye"? Sounds like something I'd see and read about over on Ogrish.

Gerard · 29 Mar 2009 at 22:43

G|mp said:
You can get glass oven doors now dude

You're talking about x-ray vision not laser.

Steeps · 29 Mar 2009 at 22:51

Used to temp at the factories, no idea what any of this "baked by eye" stuff is, it's all fairly routine and automated. The mix is still weighed by hand for both the cereal boxes and bars however the rest is all automated, the ovens, packaging etc. The staff are just there to move materials around, clean the equipment after every shift/batch, cover for faulty equipment and to maintain it (no system is perfect). I wouldn't call the staff superheroes but they do work very hard.