I didn't say the cooler was the reason for the higher cost. All parts contribute and at the moment NV market position is not the reason for charging more but the fact that their GPU cost more to make . NV has been doing some rework on some of the PCB's to get the cost down on components.Nvidia charge more because they have like 70% market share - they can afford to charge an extra premium because people pay it.
Newer 260 have new PCB and the 295 Single PCB for reasons above.
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