Why are modern car adverts so tame & soulless?

[TW]Fox · 16 Dec 2010 at 18:04

rypt said:
If you are creative you can bend the rules and get around the prohibitions ... I was simply giving one example

Your example is pathetic.

Powersliding is a lack of grip anyway, demonstrating lack of grip isn't a safety thing.

rypt · 16 Dec 2010 at 18:05

[TW]Fox;18017091 said:
Your example is pathetic.

Powersliding is a lack of grip anyway, demonstrating lack of grip isn't a safety thing.

Demonstrating the car having predictable handling is though, thus behind able to easily control the slide is a handling thing and thus is a safety thing

Kitchster_uk · 16 Dec 2010 at 18:09

The reason these ad's don't happen/flout the rules is because the boadrooms of these companies are filled with men in their mid-50's who are held responsible for the brand image. This is what they care about, not about selling a couple of more motors and the ad men who value their massive contracts understand that. They will do anything to protect that brand, simple as that. Court appearences do nnot do that, neither does having your car associated with baying 17-year old louts. They want middle-aged people with money to want their cars, due to the fact they and not the 'yoofs' can afford the cars in question.

[TW]Fox · 16 Dec 2010 at 18:13

rypt said:
Demonstrating the car having predictable handling is though, thus behind able to easily control the slide is a handling thing and thus is a safety thing

I give up, you just post rubbish almost all the time. This thread is just one example of that.

Everyone else - look out for his posts elsewhere before you flame me for this, because almost every time he posts it's some sort of ridiculous everything is black and white statement that makes me look like the most tolerant person on the planet.

233 · 16 Dec 2010 at 18:14

[TW]Fox;18017046 said:
Thats why you are driving taxi's not working in marketing

ffs my ideas would make even vectras desirable

in regards to above though, Fox is the voice of reason and sense though.

233 · 16 Dec 2010 at 18:16

lets look at some ads

i now want a 405

Morba · 16 Dec 2010 at 18:18

BMW did a powerslide advert with the new z4.

233 · 16 Dec 2010 at 18:19

and who wouldnt buy a 205 after seeing this

helicopter gunships and handbrake turns sell cars

Jonnycoupe · 16 Dec 2010 at 18:19

[TW]Fox;18016888 said:
It's common in every thread he posts in - he'll challenge even the most fundamental of conventions with just 'Well thats stupid they can do it this way'. Even if its a thread on nuclear power stations or something.

Dont I know it! He'd often argue with me on the finer details of a nuclear station with nothing nore than hyperbole and conjecture.

The nuclear stuff he regurgitates that is yet to have real world application is awesome.

Jonnycoupe · 16 Dec 2010 at 18:22

rypt said:
Imagine this ...
Car is following a truck carrying gravel/snow/whatever
Truck suddenly dumps the stuff on a bend, car end up sliding ... but the driver controls it thus demonstrating how good handling is an important safety feature

What do you know, you just did a powerslide and did so in the name of safety

Most exciting advert... never?

Would be more of an advert for the tyres to be honest and then if such an event did happen but the driver crashed no doubt some hot shot lawyer would be making claims as the UK follow the litigation examples we see in the US.

Kitchster_uk · 16 Dec 2010 at 18:23

Foxtrot26 said:
and who wouldnt buy a 205 after seeing this

helicopter gunships and handbrake turns sell cars

If you are French, the law/rules are unimportant

Jonnycoupe · 16 Dec 2010 at 18:24

Their only rule is always carry a white hankerchief.

IAmATeaf · 16 Dec 2010 at 18:25

Audi also did an ad with an R8 running from other cars that were clearly racing, didn't they?

Honda also did an ad where a guy races a Honda through time.

So there are ways of getting around the strict rules?

IAmATeaf · 16 Dec 2010 at 18:27

rypt said:
Imagine this ...
Car is following a truck carrying gravel/snow/whatever
Truck suddenly dumps the stuff on a bend, car end up sliding ... but the driver controls it thus demonstrating how good handling is an important safety feature

What do you know, you just did a powerslide and did so in the name of safety

Lucozade did something like this but it involved and old car and a deer

Fr0dders · 16 Dec 2010 at 18:32

The best.

Carlsberg aren't in charge of advertising BMWs ... but if they were the ad would look something like this i reckon

Lum · 16 Dec 2010 at 21:49

If you want to watch a fast car powersliding while being chased by an army of bad guys then switch your TV over to Dave and wait for a repeat of Top Gear.

This thread feels like a dvdbunny thread.

rypt · 16 Dec 2010 at 22:00

I just want proper exciting adverts

Chives · 16 Dec 2010 at 22:44

MrLOL said:
The best.

Carlsberg aren't in charge of advertising BMWs ... but if they were the ad would look something like this i reckon

That ad is excellent!

nanospider · 17 Dec 2010 at 01:58

I have been a bit more impressed with print recently, one of the recent Jaguar brochures shows hoonage

and pretty sure there is similar in the 1Series M brochure

I'm unsure if those publications were for UK markets however

tigerstyle · 17 Dec 2010 at 04:41

OP needs to move to China, they have ridiculous car adverts there,
I can't find the one where the small car somehow does an endo though