What a great Idea.
Pour copious amount of an Alcohol based fluid into the eye area, in the belief that it is somehow absorbed into the eye making you MORE drunk (even though there aren't any cells capable of that on the eye surface, and only a minute amount is absorbed in surrounding tissue and by going down nasolacrimal duct) - Yes - it might effect you quicker, but it doesn't get you any mroe drunk and wastes the drink.
And not only are you drying out the eyeball and surounding tissues - killing the cells off with a chemical burn, but you are also removing the protective antibiotic liquid surrounding the eye and leaving it open to infection. And thats before you even consider the the proven fact the drink causes minute scars on the cornea, the host of the man-made flavours, colours and preservatives not designed to go anywhere near the human eye, the fact that the muscles around the eye are irritated enough to go into spasm - & most importantly that the long term damage to probably the most important sense organ in the body is completely unkown - as this is a relatively new craze, whose effects on vision as we get older are totally unkown.
Luckily anyone silly enough to believe it actually makes you more drunk, and continues to do it as a means of getting drunk, will not have their sight long enough to continue doing it.