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Ive completed around 80 surveys is it my turn now? marketing survey for third year project.
- Thread starter Walkerie
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One point:
I agreed that I thought viral marketing has changed my brand perception. However, you did not give the option to expand on this so I will do it here.
Viral marketing alters my perception negatively. That is, I tend to avoid companies if they're harassing me with advertisment.
Similarly, I will almost out of spite avoid buying those Dr Dre headphone things due to the sheer obvious product-placement of late. I resent the fact I'm subject to such patronising attempts to manipulate me.
Brands that are well known are almost always equated with reputation. It's effectively allowing customers to fall into a safety-net of numbers if they buy from a company that is known and therefore used before. Such an element of 'trust' does not always exist with new or upcoming brands and as such they will suffer which is also a reason why they go to great lengths to try and subconciously add themselves into our cognition like a new song you recognise on the radio but don't quite know where from.
I agreed that I thought viral marketing has changed my brand perception. However, you did not give the option to expand on this so I will do it here.
Viral marketing alters my perception negatively. That is, I tend to avoid companies if they're harassing me with advertisment.
Similarly, I will almost out of spite avoid buying those Dr Dre headphone things due to the sheer obvious product-placement of late. I resent the fact I'm subject to such patronising attempts to manipulate me.
Brands that are well known are almost always equated with reputation. It's effectively allowing customers to fall into a safety-net of numbers if they buy from a company that is known and therefore used before. Such an element of 'trust' does not always exist with new or upcoming brands and as such they will suffer which is also a reason why they go to great lengths to try and subconciously add themselves into our cognition like a new song you recognise on the radio but don't quite know where from.
That depends on the person whose mouth it was coming from and their experience with said brand/product.
Simply due to hear-say or increased exposure, no. Marketers have this inability to remember that people are not easily quantifiable. Just because a marketing text-book dictates that I may buy something at a certain point in the product's life-scale, etc. (e.g. people who want new things, people who wait to get things after others, etc.) or because other people have, doesn't mean I always will or will I always follow the same pattern.
I've worked for over a year with someone who studied marketing and the amount of crap he comes out with is astounding and directly attributed to the rubbish they peddle on said course.
Word of mouth alone completely ignores and undermines the fact that as an individual I have my own moral and ethical framework and thus perception of the world. Fundamentally, rubbing something in my face 24/7 is only going to irritate me and thus I'll avoid the product out of spite. Of course, other individuals who are simply dawdling through life constantly anxious of their peers, this may influence. Thus, any reductionist marketing model that says A+B=C is normally completely moot.
A+B=C may stand true for our immature society at present in terms of trend, but that does not mean it's law but more a reflection of our particular culture. Culture is only ever a snapshot.
Anyway, I don't mean to cause you more problems here. It's just intended as food for thought for your dissertation. I found people throwing unrelated ideas at me very helpful in terms of attacking problems.
Simply due to hear-say or increased exposure, no. Marketers have this inability to remember that people are not easily quantifiable. Just because a marketing text-book dictates that I may buy something at a certain point in the product's life-scale, etc. (e.g. people who want new things, people who wait to get things after others, etc.) or because other people have, doesn't mean I always will or will I always follow the same pattern.
I've worked for over a year with someone who studied marketing and the amount of crap he comes out with is astounding and directly attributed to the rubbish they peddle on said course.
Word of mouth alone completely ignores and undermines the fact that as an individual I have my own moral and ethical framework and thus perception of the world. Fundamentally, rubbing something in my face 24/7 is only going to irritate me and thus I'll avoid the product out of spite. Of course, other individuals who are simply dawdling through life constantly anxious of their peers, this may influence. Thus, any reductionist marketing model that says A+B=C is normally completely moot.
A+B=C may stand true for our immature society at present in terms of trend, but that does not mean it's law but more a reflection of our particular culture. Culture is only ever a snapshot.
Anyway, I don't mean to cause you more problems here. It's just intended as food for thought for your dissertation. I found people throwing unrelated ideas at me very helpful in terms of attacking problems.
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Associate
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Soldato
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That depends on the person whose mouth it was coming from and their experience with said brand/product.
Simply due to hear-say or increased exposure, no. Marketers have this inability to remember that people are not easily quantifiable. Just because a marketing text-book dictates that I may buy something at a certain point in the product's life-scale, etc. (e.g. people who want new things, people who wait to get things after others, etc.) or because other people have, doesn't mean I always will or will I always follow the same pattern.
I've worked for over a year with someone who studied marketing and the amount of crap he comes out with is astounding and directly attributed to the rubbish they peddle on said course.
Word of mouth alone completely ignores and undermines the fact that as an individual I have my own moral and ethical framework and thus perception of the world. Fundamentally, rubbing something in my face 24/7 is only going to irritate me and thus I'll avoid the product out of spite. Of course, other individuals who are simply dawdling through life constantly anxious of their peers, this may influence. Thus, any reductionist marketing model that says A+B=C is normally completely moot.
A+B=C may stand true for our immature society at present in terms of trend, but that does not mean it's law but more a reflection of our particular culture. Culture is only ever a snapshot.
Anyway, I don't mean to cause you more problems here. It's just intended as food for thought for your dissertation. I found people throwing unrelated ideas at me very helpful in terms of attacking problems.
Its no bother at all, I dont mind a bit of discussion around the subject, although your points are almost set it in stone that you make in relation to you as a consumer, however luckily a large degree of people definately dont think like this, and the biggest problem and advantage with people that have your perceptions is theres no point in attacking you with advertisement force and im almost sure with future technologies youll be able to completely switch off from them alltogether.
I agree, advertising has an aversive affect on me, making me less likely to buy the product advertised, I normally buy based on independant reviews, reputation and other customers experience. To see mass advertising is annoying and screams desperation, proucts and services that have a good service will suceed on their own merits thus don't need gocompare esque advertising.
gocompare is hugely succesful because they did just that, and i see word of mouth or atleast e-word of mouth is creeping in their too.