I do genuinely hope Apple do terribly because of the ip5. I'd like Apple to go back to their "supporting the little man" / "think different" brand promise. I don't want to be involved in a craze that ultimately boils down to owning an expensive fashion accessory. I use my laptop for work (animation) and OSX isn't up to the job any more. Apple will need to start listening to their customers again at some point, what they are doing can't continue, and if it does, users are going to have a seriously dumbed down experience. "you've taken a warped picture with photobooth, upload it straight to facebook so your stupid friends can comment on your unoriginality and you can get all your notifications in our center... without even opening a browser" - woo ****ing hoo...
Apple won't do terribly with the iPhone5, but they are certainly making serious withdrawals from the bank of goodwill with a lot of people - myself included.
I've been a Mac user for many years, I was an original iPhone early adopter and have used one ever since, and I have an iPad3. Unfortunately because of the way Apple have conducted themselves over the past couple years I have no plans to buy another Apple product.
The problem is Apple don't care about customers like us any more, and who can blame them? They struck oil with the mass smartphone and tablet market so why bother continuing to mine for a few tech enthusiasts who will hold them to a higher standard. It's no coincidence that the standard of software has slipped over the past few years.
The majority of people buying iPhones, iPads etc. today don't give a hoot that the maps are inferior, security updates are slow and that features are arbitrarily withheld for older products. The device mentality goes hand in hand with a company that is primarily geared to moving hardware.
A TV, a fridge, a DVR, a tablet, a smartphone, a laptop... if you can install the idea in your target markets mind that new features (or even
some new features) necessitate a device replacement then bingo... you've gone a long way to securing your future revenue stream if your business is selling hardware.
People think I'm nuts when I say Windows is the way to go, but let's face it, Microsoft's revenue is intrinsically bound to providing excellent software, support and services. All you need to do is buy products and services from companies that align with your interests.
If I could buy Apple hardware and run Microsoft software on it perfectly, I would.