I can see where they're coming from, but wouldn't it just hurt the online industry more, and potentially hurt the economy rather than boost it?
Do we not already pay VAT when ordering goods on-line?
I wonder if the BRC mainly represent brick and mortar stores.
Tis isn't goverment, this is a letter sent from the BRC.
Massive non story.
They represent 80% of the UK's retail turnover and have a fairly large influence in the Government. I wouldn't call it a non-story in all honesty.
If a brick and mortar store wants to win then they need to offer something online can't do. Personal customer service, provide GOOD knowledgable advice. None of this pushy sales technique with incorrect advice just to close the deal. That just make the customer hate the store later on.
You pay VAT when ordering goods anywhere, period.
John Lewis mostly already do this. People go in, get that advice, then buy the product online elsewhere. So not only is the bricks and mortar store undercut, it's providing free advice for internet shops. Any other good theories? This one only works for customers who care more about loyalty than price. Which is very few of them.