Price of Activision games

so should we pay 85 for bf4 with premium ?

Doesn't matter whether you 'should' or not, because if you want it, you will.

Personally, no £85 is too much for me but to a fan who will play it non stop for months that will seem acceptable.

I've said it before and I'll say it again, if you don't like it, vote with your wallet. If you think it is too much just don't pay, irf enough people did that prices would drop.
 
Vampire Bloodlines has been on sale at £3.74 previously which IMO is a bargain.

The official/full price of games on Steam is largely irrelevant unless they are new releases, because most people only buy older games when they are on offer anyway. Why single out Activision - plenty of other publishers have 'unrealistic' pricetags on their backcatalogue:

Bethesda:
Morrowind, over 10 years old, £12.99
Oblivion, 7? years old, £14.99

2k:
Bioshock, over 6 years old, £13.99

Rockstar:
GTA4, 5 years old, £19.99

...you get the idea, every publisher has high headline numbers on their older games on Steam.
To be fair, the Blizzard arm of Activision do seem to retain prices at high levels, I've been waiting ages for Starcraft 2 and Diablo 3 to drop under a tenner.
 
^While I agree Activision don't offer such widespread/good discounts as other publishers, and in particular they maintain the price of their AAA catalogue (CoD/Blizzard), I think you are exaggerating a bit. Other games they have heavily discounted include e.g. the older Transformers games (under £4) and Singularity (cost me like £2 or summat, bargain).
 
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