Yes it is because the reference blower did 95c at load running much louder and delivering less performance.
People like you don't seem to understand this cooler/card is supposed to run hotter than some others because it's fan settings are set up for silence, if it had a more aggressive fan profile it would run cooler. It's cooling performance is fine hence why it can cool better than a reference blower at much lower volume). Hell 8pack said it was running at 62C overclocked too 1200/1750 with the fans on full (which would probably still be quieter than a reference blower under load).
My MSI 980ti Gaming is the same, it hits high 70's while running and is still almost silent.
Please define "people like me".
And hate to break it to you, but it being setup to be quiet has already been mentioned in reviews, but considering it has 3 fans vs 1 and a LOT more in the way of material transferring heat you would think it would be able to attain better temps than it does.
I also have an msi gaming card, albeit with wonky fans that's going back to be replaced.
