Absolutely agree.
Still the likes of intel, AMD and Nvidia exist to make a profit. They take our money and put it in theirs. Which I've not got a problem with, it's our choice. But why would anyone have loyalty to this? They don't care about consumers apart from how much they can squeeze out of us. Of course we hear the usual nonsense about its 'all about us', in reality it's all about the bottom line. Trying to engender brand loyalty is a marketing con, don't fall for it.
Totally agree. I've had Intel the past 10 years and now I'm on AMD. Don't have an affinity to either, just go for what I feel offers a better platform, which for me was AMD this round, which is why I wanted a mobo with at least some future proofing by way of overkill VRMs.
If Intel offer something with a good upgrade path next time I'm in the market for a new system, then I'll happily go with them. Screw loyalty, I have mortgage payments and a family, so while I would like to get the best of the best, it would be a waste of money for the amount of time I have spare to use it... So value is important as well as longevity, which again, in my opinion only is where AMD 'currently' seem to be ahead, because with Intel, you get neither.