Read my post again. I quite clearly prefaced my comments by fully acknowledging it was a "first world problem".
Ben is posting on here for his job. He's in sales and clearly as can be seen from posts on here the reputation of EVGA as offering strong customer service works in their favour. That's the benefit you get from doing it, the downside is if you screw up you've got to deal with the extra fall out in the open. That's why other vendors aren't on here, they didn't just not think of it, they've made a cost / benefit decision.
On 3/7 at 16:38 he posted in this thread regarding OC getting the FTW "and latest Thursday 7th unless any unforeseen circumstances"
Personally I don't see having to deal with lots of units of a massively in demand and pre-ordered item as unforeseen. Beyond the fact that yes in the bigger picture buying a graphics card is trivial I don't see an issue with frustration I've voiced. I went with EVGA due to their reputation re: customer services. They've been slow to get cards out and then they've caused a delay for a retailer that via this forum they're very publicly interacting with customers.