What happened between the 970 and 1070?

Lokken86 · 25 Jul 2016 at 15:12

They are losing more market share? Link?

humbug · 25 Jul 2016 at 15:14

easyrider said:
True all true....anyone who can't see this truth is deluded....

easyrider said:
It's bang on the money....

What is untrue about any of it?

Good Grief... does the custom PC culture even deserve to survive in its current form, should it even survive at all?

Its like a bad religion.

easyrider · 25 Jul 2016 at 15:16

humbug said:
Good Grief... does the custom PC culture even deserve to survive in its current form, should it even survive at all?

Its like a bad religion.

The cutting edge card on amd website is a 480 offering speeds of cards 2 years ago by NV costing the same

pds · 25 Jul 2016 at 15:17

Lokken86 said:
This is what you all voted for.

Sorry but its got nothing to do with brexit. The price of the nvidias cards has gone up globally.

easyrider · 25 Jul 2016 at 15:18

pds said:
Sorry but its got nothing to do with brexit. The price of the nvidias cards has gone up globally.

Due to zero competition.

Blackjack Davy · 25 Jul 2016 at 15:19

Griffildur said:
a company does not increase its market share for no reason, they clearly offered something the market actually wanted.

Yes, like hype and marketing spin!

I actually remember the day when AMD socket 939 cpu's were faster and cooler than Intel's Prescott offerings and everyone still bought Intel. Intels marketing hype was everywhere turn on the TV and it was in your face. Until AMD lost their lead then all the fuss from Intel died away. And they still outsold AMD during that period.

Point is there more to a product than simply technical superiority brand awareness for one.

Its a battleground and its pretty clear theres only going to be one winner in the near future and you'd better get ready for the victor to claim their spoils, and thats going to come out of your pockets so you'd better get used to it. You made your bed with them and now you're going to have to lie in it!

Davanius · 25 Jul 2016 at 15:21

hominid said:
If you are not getting paid for typing this bile then you are certainly missing out..

Classic.

easyrider · 25 Jul 2016 at 15:23

Blackjack Davy said:
Yes, like hype and marketing spin!

I actually remember the day when AMD socket 939 cpu's were faster and cooler than Intel's Prescott offerings and everyone still bought Intel. Intels marketing hype was everywhere turn on the TV and it was in your face. Until AMD lost their lead then all the fuss from Intel died away. And they still outsold AMD during that period.

I didn't... I bought s939 with an X 4 then got an opty 170

Relentless81 · 25 Jul 2016 at 15:33

I find it more interesting that people are willing to pay it, Nvidia, Apple, whatever the company people will pay it because they feel they are supporting their chosen brand

Its incredibly strange but people keep paying the increases model on model release after release and will continue to do so, fascinating stuff really when you think about how clever these companies are and how daft people are who dont realise they can simply not buy the product, stick with what they have because it does exactly the same job and the prices will come down

easyrider · 25 Jul 2016 at 15:34

Relentless81 said:
I find it more interesting that people are willing to pay it, Nvidia, Apple, whatever the company people will pay it because they feel they are supporting their chosen brand

Its incredibly strange but people keep paying the increases model on model release after release and will continue to do so, fascinating stuff really when you think about how clever these companies are and how daft people are who dont realise they can simply not buy the product, stick with what they have because it does exactly the same job and the prices will come down

People are buying 480s when they could have had a 970 for years for the same cost

sothur · 25 Jul 2016 at 15:40

easyrider said:
I want Intel to poor billions into destroying NV and develop a gpu of their own that's not on a CPU die.

Not gonna happen. They need bad boy AMD to sustain high prices and avoid turning into a monopoly. So on the contrary: Intel is slowly moving ahead to eliminate discrete GPUs. That means survival for both Intel and AMD, not so for Nvidia.

Relentless81 · 25 Jul 2016 at 15:42

easyrider said:
People are buying 480s when they could have had a 970 for years for the same cost

I sent my 970 back because I was lied to about its specification by the people who manufacture it, very nasty tactics

marsh2907 · 25 Jul 2016 at 15:45

One of the big problems AMD have is that it's in the gpu and cpu market. So they need to spend thier money over the 2 sectors. Intel + nvidia only need to focus on the one meaning more money to develop new technology. Might of seemed like a good idea when they bought ati years ago but really will be thier own undoing.

bru · 25 Jul 2016 at 15:52

Funny thing about prices, we all have a tendency to remember things differently and then blame different parties, when you actually look back to the 1070 release prices on OCUK.

Taken from here

And then look at the currant prices.

https://www.overclockers.co.uk/pc-components/graphics-cards/nvidia/geforce-gtx-1070?sTemplate=table4&sPage=1&sSort=3

You will actually see that the cheapest 1070 is only £4.96 dearer now than it was at launch and surprisingly the cheapest founders edition is £9.96 cheaper now than it was at launch.

Now we can blame the pound tanking, AMD's lack of competition, or NVidia's greed, but surely when you look at the different AIB card prices, for example +£50 on the MSI GamingX, that just goes to show it is the AIB's and unfortunately the retail stores that have had the most effect on prices.

Notice that buying a founders 1070 direct form NVidia, the price hasn't changed from launch.

~>Dg<~ · 25 Jul 2016 at 16:08

the whole thing was we all knew that the 1070 gtx and 1080 gtx were the replacements for the 970 gt and the 980 gtx.

the difference being they wasn't priced in the correct way it was milking. so regardless of brexit pound whatever and the pricing was done before all this stupid crap started so there is no excuse .

970 gtx started at £270
1070 gtx starts at £379

980 gtx started at £399
1080 gtx starts at £599

nearly two hundred quid over priced on a 1080 LOL. so funny.

MJR90 · 25 Jul 2016 at 16:12

It makes you wonder doesn't it?

It must be more profitable for them, but you'd think pricing it like they did the 970 would sell far more cards which would in turn make more money than less at the current price.

Shocking that isn't true.

Stanners · 25 Jul 2016 at 16:16

Could this in part come down to manufacturing costs. Going from a mature node to a new one maybe has a significant uplift in cost. It would be interesting to know the production costs of the 970/980 compared to the 1070/80.

humbug · 25 Jul 2016 at 16:23

Stanners said:
Could this in part come down to manufacturing costs. Going from a mature node to a new one maybe has a significant uplift in cost. It would be interesting to know the production costs of the 970/980 compared to the 1070/80.

The GTX 970 is literally 'bar 2mm' twice the size of the 1060, the reference PCB of the 970 is also far better quality than the reference 1060. in fact the later is just plain cheap and nasty.

bru · 25 Jul 2016 at 16:25

Don't forget that the 970 realistically was the anomaly price wise, even though the 1070 price has risen.

Launch prices

670 $400
770 $399
970 $329
1070 $449 edit: $379 non founders (thank you for pointing that out Jono8)

humbug · 25 Jul 2016 at 16:34

bru said:
Don't forget that the 970 realistically was the anomaly price wise, even though the 1070 price has risen.

Launch prices

670 $400
770 $399
970 $329
1070 $449

Did the 670 and 770 really cost the same as a 290? the 770 was around at the same time.