i'd say theres probably a £300 gouge on the strix card,
retails for 1350 dollars with 2 freee games in the US atm or nigh on £1000.
plus vat is £1200 kinda difficult to justify an additional 25% markup because we're in the UK.
nvidia taking the pee with pricing retailers smelling blood and taking a chance to add a few quid on who knows.
not that long ago the £1500 cost of one GPU would get you a full well specced rig capable of playing current AAA titles smoothly.
people will most likely point out and say well if you dont like it dont buy it, and no i wont and i'm in the fortunate position where i can buy hardware and claim the costs back
personally i'd be tempted to build a complete vega 64 crossfire rig for the same money.
but you know its each to their own. and we all have our own little indulgences Gibbo if the price drops to £550 i'm tempted