Nvidia can do what they want now, because it's consumers proved that they can do no wrong, even the people annoyed by the new prices will eventually buy it anyway.
I've got a decent LG 4K TV and bought an XboneX to try out 4K & HDR and I'm super impressed. OK it might not be 4K all the time but the HDR is great and to get that on a PC monitor I'm looking at >£600 (none of that low grade HDR crap). My monitor is 144hz freesync and 1440p and it's great but why would I spend £1100 on a GPU to run it? If the PS5 and Xbox Scarlett perform as well as hoped it could be the last nail in PC gaming because I'd rather buy a new console than pay the same money for a mid-range card. Each to their own and just my 2p's worth
I have the spare money to buy a RTX2080 every month but i wont pay the stupid price out of principle. Its an insult. GTX1080ti performance 2-3 years later for more money. Ridiculous! We've basically not budged in 3 years. You could argue the RTX2080ti has improvement but at what cost? Double/triple the previous gen costs. GPU market is a joke right now. Such a shame for PC gaming.
Really hope karma hits nvidia in the future.
For now my trusty GTX980ti still does a great job and I guess I really don't need an upgrade but nvidia & AMD (gpu side) are sucking out the last of my enthusiasm for pc gaming. Its a pity im such a fps fan. But ill still likely grab the next gen console. 80% performance for probably a 1/3 of the price of comparable pc. Lets be honest, consoles are much more efficient and the game prices seem to come down quicker to these days.
Basically, I agree with lordhawkwind and jonnyG1982. I too can afford to upgrade but the expense doesn't represent good value for money to me.
4-5 years back I built my first gaming rig with a Titan and an Acer predator 4K monitor. That combo was £900+£550 respectively - for what was arguably bleeding edge gaming at the time. Incidentally the titan failed and I got my money back, with which I bought the newly released 980Ti. Such was the price at £550, I bought 2.
After 2 or 3 decent years of gaming, in Jan of 2018 I sold them, whilst they still had some residual value, in anticipation of the newly announced 4K 144Hz monitors.
Little did I know that Nvidia tax was going to make the 2080Ti and Rog PG27UQ combo cost approx £3200.
Whats thoroughly disappointing, is that in some titles my FPS counter was stating I was getting around 100FPS on SLI 980Ti's. I just couldn't display it through lack of display port 1.4 (or whatever is needed for 4K 144Hz).
Anyway, my laboured point and the reason I disagree with StriderX post, is that in two generations of NVidia GPUs, the top tier cards have more than doubled in price. In addition, the 'next gen' of monitors have been slow to market and extortionately priced. At £3200 for a bleeding edge set up, I simply choose not to invest.
I'm only 1 individual, but its 1 customer NVidia have lost.