Good a reason as any.
I got an X1 Xdrive20D (I think that's what it was called) as a rental in Norway last weekend, it was plastered in //M badges, it really does mean nothing to them now, right?
It had an 8sp auto, is it the ZF8? Because the shifting was awful, harsh jolt on every upshift. My last trip up there I had a Volvo V60 T8 R-design, it had the ZF8 but was good, very much liked it, good fast luxobarge, no tiptronic mode though. :-/ If I was in the market for a PHEV it would be top of the shortlist.
That said, I wasn't in the market for a PHEV. My new ride: