so you think rather than lower prices and continue to make money albeit a little less, but maybe more sales due to more people having access to it, they would shut down and stop making any money all together? ok then righto.
More sales means more money, not less money. And more market share, besides all the other benefits.
In profit making there is no value for anyone. Even for the shareholders. It is just a temporary effect which misleads them, and in the long term, they lose a lot.