Its clearly regressing.
Looking at sky e.g.
The production quality of their content is going down which indicates cost cutting.
The subscription fees are rising rapidly year on year, this is to compensate for drop in subscribers.
This increase is especially apparent on the base packages which is likely to compensate for where most of the loss of subs is felt in the premium packages.
As the prices go up it moves further and further away from the average person been able to afford it.
Sky's entire model is about exclusivity as well, as they not willing to compete in other metrics, look at how they refused to allow f1tv to be a thing in the uk, and wont share movies with netflix etc.
However I also think scheduled tv in general is on its way out as well. The future is on demand content for scripted content. Live would be for news events and sport.
Sky world used to cost £15 maybe a decade or so ago, now if I were to ring up sky for the full package I would be paying the best part of a £100, that inflation is insanity, and the cost is ridiculous.
Also I see Am not the only one thats noticed that sky deliberately cripple their online content, the EPL highlights on their website is like what youtube used to be like in the 2000s, now tv has been a joke as well and thats a paid for service, yet when I watched highlights of the leics spurs game on lcfc website, it was proper hd with decent bitrate.