You can blame Samsung. They started this trend of making images overly bright and its become their main selling feature over competitors. The only issue is that Samsung panels get so bright they lose details - oh well guess majority of their customers don't care about the picture quality losses as long as it's absolute brightness is good for retina burning
Thanks for the slapdown, your right I do not care about my picture, rather having a mini sun in my room
But no seriously, not sure where the us vs them has come from and its slightly ridiculous, you own a QLED and your a noob etc (and vice versa from some people). Seems a bit bizarre to me to be frank to have some camp mentality in this field, but hey ho what do I know. I am happy however the likes of LG, Panasonic etc do seem to care about brightness as evidently they have been working on making their panels brighter over the years also, so they also seem to somewhat care, otherwise would not have bothered I imagine. Likewise when Micro-LED that seems to be brighter but with the benefits of OLED, if that is the way the market wants to end up, obviously been some feedback.
Anyways, I will bow out as even after having fun and comparing OLED vs QLED for what worked best in my room (and relaying I defiantly see benefits to both hence why excited to see brighter OLED or Micro-LED) and go
burn out my eyes with brightness and awful colours enjoy some gaming