SAS Airlines woke advert they had to remove.....

Efour · 12 Feb 2020 at 20:35

SAS Airlines released a bit of a Woke advert and it was soon taken down because of "Right Wing Trolls" and upset unsavoury Internet types...

Lol! It basically explains that all countries identities are an amalgamation of ideas from other lands and other peoples. Pretty Logical to some degree right?

But its so condescending and erosive to peoples national identity.

Is that good thing? Yes or No. It depends on what side of the fence you are on obviously.

I hate preachy advertising, that is quite blatantly obvious in its facts but still comes across as condescending.
OMG maybe its because im a closet fascist and thats just how i interpret it..... ITS SO TRUE.
I just get Gillette vibes all over again. Im not even Swedish and i feel a bit hurt for them. **** The Norwegians though..... those guys suck.

fretted · 12 Feb 2020 at 20:41

Is there an irony when people are upset with people who are "woke"?

Efour · 12 Feb 2020 at 20:43

fretted said:
Is there an irony when people are upset with people who are "woke"?

Its just buzzword soup comrade, don't think about it too hard.

Jokester · 12 Feb 2020 at 20:45

Sure it wasn't "lefties" complaining about cultural appropriation?

Malevolence · 12 Feb 2020 at 20:46

#GoWokeGoBroke

VincentHanna · 12 Feb 2020 at 20:56

Malevolence said:
#GoWokeGoBroke

#CaptainMarvel...

robgmun · 12 Feb 2020 at 21:33

VincentHanna said:
#CaptainMarvel...

People only saw that only because they felt they had to because of Endgame, have a feeling the sequel will have a significant diminished returns. And that's the only example out of at least a dozen i can name that bombed.

Freddie1980 · 12 Feb 2020 at 21:38

You would think by now companies would have cracked on to the fact that their customers don't appreciate being preached to after the Gillette debacle.

paradigm · 12 Feb 2020 at 21:38

Who or what is a “woke advert”? :confused:

R.P.L · 12 Feb 2020 at 21:44

fretted said:
Is there an irony when people are upset with people who are "woke"?

Given the proliferation of wokeness and how stupid it is, I think it's a very important service to call them out.

paradigm said:
Who or what is a “woke advert”?

Come on man / woman / whatever you identify as, it's 2020 - get with the program.

Efour · 12 Feb 2020 at 21:50

paradigm said:
Who or what is a “woke advert”?

Welcome to the culture war

BowdonUK · 12 Feb 2020 at 21:52

I saw the advert.

I can see what they was trying to do. But the first part of the advert is literally running Scandinavia down.

I can't imagine them putting out that to any other culture or race.

Philtor · 12 Feb 2020 at 22:07

I don't know much about their culture personally, but that video just runs them all down really.

It’s as though they have taken a negative statement and tried to frame it as a positive.

I'm not sure that has worked mind lol so we are all human and copy stuff?

Does it matter? Really!!??

Akagi · 12 Feb 2020 at 22:07

BowdonUK said:
I can see what they was trying to do. But the first part of the advert is literally running Scandinavia down.

My thoughts exactly The first half was bizarre while I was still figuring out the message.,

peterwalkley · 12 Feb 2020 at 22:09

Their Viking ancestors must be spinning in their graves :rolleyes:

silversurfer · 12 Feb 2020 at 22:20

I like the advert its very true, anyone who knows history knows countries have overlapped for a long time. Its far harder to summarise what defines any body of people and what they especially share in common. Seems relevant to EU and convergence from technology especially now, language and expressions are the most obvious definition as people learn these at the earliest age.

bayo000 · 12 Feb 2020 at 23:10

peterwalkley said:
Their Viking ancestors must be spinning in their graves

Doubt it. They all fight in Valhalla

Akagi · 12 Feb 2020 at 23:11

Currently sitting on a German chair at a Swedish desk drinking Scottish whiskey and eating Indian food whilst using my American keyboard, Chinese mouse and Korean monitor, to watch Dutch videos about an Iraqi tank.

There is no greater meaning to this post I just felt like typing it.

Gray2233 · 12 Feb 2020 at 23:38

When you get an advertisement that so blatantly panders to an ideology, even those within the ideology are often annoyed by it.

Pandering for the sake of profit due to an assumed cultural demographic is never going to win people over, at best you'll get a tiny minority of people in support of it who may or may not have been interested in the product to begin with. At worst you pee off people from both sides.

Companies need to stop using social media as a litmus test.

RoboCod · 12 Feb 2020 at 23:48

I miss the 90s