Dunno if it depends vehicle to vehicle but crank no start often doesn't result in the rev needle moving. I might be wrong but I do get the feeling it is more something along those lines though but a flooded engine or fuel starvation due to being on an incline, etc. are strong(er) possibilities.
I'm going on my 2000 RS4 - nothign on the rev counter = CPS dead! Might be different on a newer car maybe though.
Just for the elephant in the room, I say it's broken because it's a Jag!