When the 3080s were first coming out weren't some of them in the upper £600s?
Now the 3070s are out they're in the £600s??
Crazy! What is it, price gouging???!
Supply & demand capitalism. I doubt they will ever go back down to their MSRP now. But people will always see the reviews comparing them at MSRP and raving about the performance. Cheapest MSRP of a 3080 I saw was £589. It never ever went on sale at that price. There were quite a few all with MSRP less than £649.
The fact that there is a 3070 model which is currently £680 and is priced higher than the MSRP of EIGHT AIB 3080 cards says it all. And they are still flying off the shelf.