Why even bother with 4000 series cards in the current gpu climate?

[Bug One]

Just seen the press about RTX 4000 series cards. From a pure financial greed perspective - why would nVidia even bother releasing them any time soon when they could just as easily manufacture a new batch of 3000 series cards and they'll still sell at 200% MSRP.

 

[Kreeeee]

They run a business and this generates more profit. Why wouldn’t they?

 

[Bug One]

It must cost a lot of R&D to continually develop improved products. At the moment they'd generate more profit by delaying 4000 series.

 

[Aretak]

It must cost a lot of R&D to continually develop improved products. At the moment they'd generate more profit by delaying 4000 series.

R&D is conducted years in advance and future profits are calculated on the strength of what they expect to bring to market. Delaying releasing a new product just messes everything up and will end up delaying R&D as well, since you'll be left with a backlog of new architectures and innovations, yet no products using them. You also potentially allow the competition to catch up with or surpass you if they continue on at pace and you stand still. There's no reason for Nvidia to delay anything. They'll continue to make record profits without disrupting their entire business.

 

[TheRealDeal]

It must cost a lot of R&D to continually develop improved products. At the moment they'd generate more profit by delaying 4000 series.

It's not like AMD are going to be standing still so Nvidia cant afford to be complacent. They have other markets to cater for so they have to compete in them as well. R and D will never stop or you risk getting caught with your pants down a bit like Intel did with Zen. You also got to book manufacturing in advance so would still be paying for that while not really using it.

 

[chaparral]

Just seen the press about RTX 4000 series cards. From a pure financial greed perspective - why would nVidia even bother releasing them any time soon when they could just as easily manufacture a new batch of 3000 series cards and they'll still sell at 200% MSRP.

Guessing they make a huge pack out of the mining farms upgrading from there 3000 series to the 4000 series

 

[varkanoid]

It must cost a lot of R&D to continually develop improved products. At the moment they'd generate more profit by delaying 4000 series.

Doesnt work like that unfortunately plus Covid will have delayed it already. They are probably already working on the 5xxx series now.

 

[TNA]

Doesnt work like that unfortunately plus Covid will have delayed it already. They are probably already working on the 5xxx series now.

Not probably, definitely. Even the one after that too. Is it not like 4 years or something ahead they work?

Just seen the press about RTX 4000 series cards. From a pure financial greed perspective - why would nVidia even bother releasing them any time soon when they could just as easily manufacture a new batch of 3000 series cards and they'll still sell at 200% MSRP.

That does not make sense. They have competition for starters. Secondly why not get people who already purchased a 3000 series card to upgrade again? Otherwise they will just be waiting and not upgrading. There are also many who skipped the 3000 series who are waiting for next gen cards with better performance to come along before they upgrade.

Think of Pascal users who did not upgrade and even Jensen himself knew this and said something along the lines it is now safe to upgrade. Lol. Which made me laugh as it was like admitting Turing was a bit of a turd.

 

[Quartz]

why would nVidia even bother releasing them any time soon

Because AMD have caught up with them and they want to maintain their lead.

 

[Angilion]

Just seen the press about RTX 4000 series cards. From a pure financial greed perspective - why would nVidia even bother releasing them any time soon when they could just as easily manufacture a new batch of 3000 series cards and they'll still sell at 200% MSRP.

I can think of a few reasons:

Replacing the 3000 series with the 4000 series won't cost nvidia any additional money because the costs will have already been incurred and accounted for.

The profit margins on 4000 series cards will be at least as high as those on 3000 series cards, so nvidia will make at least as much money per sale from 4000 series as from 3000 series.

Some customers who would not buy a 3000 series card will buy a 4000 series card, so nvidia will sell more product with at least the same profit margin and thus increase profits further. Some of those additional sales will be existing owners of 3000 series cards upgrading and some will be people who have been waiting to buy a new card and will be tipped into buying one by a new generation. Either way, there will be some additional sales from releasing the 4000 series.

Part of the graphics/mining card market is image. A large part. The image of being cutting edge matters. Neither AMD nor nvidia can afford to have nothing new when the other one has something new. That would lower their relative image.

Development is an ongoing process in the GPU market (and many other tech markets). It would be more expensive to put it on hold if a company wants to remain competitive. If nvidia stops development for a year, they'd be a year behind the market. Playing catch-up would be very expensive indeed. They'd also lose some key staff. Even if they continued to pay their chip development staff while not wanting any work from them (which would go against the idea of cutting costs), some of those staff would leave anyway because they want to be working in chip development. So they'd be working for a competitor - a double loss for nvidia.

I think it's more a question of why would nvidia not bother with releasing the 4000 series. They have nothing to gain by doing so and plenty to lose.

 

[Grim5]

Just seen the press about RTX 4000 series cards. From a pure financial greed perspective - why would nVidia even bother releasing them any time soon when they could just as easily manufacture a new batch of 3000 series cards and they'll still sell at 200% MSRP.

What press? Nvidia has not announced RTX4000

 

[LeMson]

Latest release is a 2060, so not that much forward momentum from nvidia at the moment

 

[Grim5]

Latest release is a 2060, so not that much forward momentum from nvidia at the moment

Nvidia to stop manufacturing rtx3000, all wafers into rtx2060

good guy Nvidia making sure rtx3090 owners retain their value

 

[muon]

If I was nvidia I'd get RTX 4000 out asap and double the prices.

They picthed the RTX 3000 prices too low. Tried to correct that with the 3070 ti and 3080 ti, but only so much they could do.

At some point ASICs will become viable for coins like ethereum (even with the expensive memory requirements) and nvidia will lose access to that $500bn market.

 

[delvey]

If I was nvidia I'd get RTX 4000 out asap and double the prices.

They'll probably do that anyway. Like you said the 3 series was just too cheap

 

[Howling]

They picthed the RTX 3000 prices too low.

They absolutely didn't. They corrected from years of massive overpricing...

 

[d_brennen]

We need much faster GPUs to tank that value of what miners hold so yes please Nvidia, AMD and Inter, moar GPUs plz

 

[Dicehunter]

Just seen the press about RTX 4000 series cards. From a pure financial greed perspective - why would nVidia even bother releasing them any time soon when they could just as easily manufacture a new batch of 3000 series cards and they'll still sell at 200% MSRP.

From what we know so far the earliest we could see the 4000 series is around June/July, Latest likely around October, Either way we have a lot of time between then and now and we still have the Ampere refresh coming out in Q1 which will be ever so slightly bumped 3070, 3080 and 3090.

Also there hasn't been a press announcement, What you've likely read is a speculation article.

 

[Marak]

At some point ASICs will become viable for coins like ethereum (even with the expensive memory requirements) and nvidia will lose access to that $500bn market.

There are already ASICs for ETH and have been for a while now. But the ETH GPU mining craze will be dead by this time next year if it (finally) goes proof of stake. Hang on until then and you'll see a wave of 3000 series cards going for peanuts second hand.

 

[Bug One]

Can't see it happening. Too many people are invested in this GPU craze for it to flop like that. They'll just start mining and hyping up a new tulip.