You would be surprised how many OEM cars do not have projectors, rather reflectors with LEDs.Ive abandoned the idea of LEDs now. I read that they didn't work well with projector headlamps, and the quality of the bulbs and heatsinks is not yet robust enough for me.
HIDs on the other hand, seem an easy and reliable retrofit into my existing projector lights and a decent kit with good reviews is available for about £60, so I'm going to go with that option I think.
If anything I think the majority are reflector with LED