It's only bad because they made the mistake of trying to capture a 'snapshot' in time. When the market fluctuates it completely negates what they're trying to get across.
Because the launch pricing matters when it comes to comparisons. Neither side knew what was going to happen in the near future did they? AMD priced a competing card at $80 above Nvidia (admitted that it was to compete directly), that is what matters and where AMD's mindset is now at. Expensive...
For budget 1440p you're looking at a 6600XT or a 6750XT if you want to push the boat out a little :)
Example;
https://www.overclockers.co.uk/powercolor-radeon-rx-6600-xt-fighter-8gb-gddr6-pci-express-graphics-card-gx-1aa-pc.html
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