A lot of you can probably relate to this...
- Thread starter Craig R
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Soldato
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It's funny because it's true.
Soldato
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i've only ever properlly done websites for friends or family and thought that perhaps it was because they were friends that they do this, so i'm shocked to see it's a common issue. One thing not mentioned (perhaps it's just for me?) is when I make a few examples for the customer, then one i really like and can see how amazing it'll look when finished, the client hates, and ends up liking the one i dislike the most 
That was exactly my response when I saw this on another forum!
Soldato
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i've only ever properlly done websites for friends or family and thought that perhaps it was because they were friends that they do this, so i'm shocked to see it's a common issue. One thing not mentioned (perhaps it's just for me?) is when I make a few examples for the customer, then one i really like and can see how amazing it'll look when finished, the client hates, and ends up liking the one i dislike the most
That's why you don't make a few examples to show and only show them the 1 best concept/design you are happy with. Then work from there
If you show a client 5 things, they will 90% of the time pick the one you are least happy with. At least start off with your best and let them know why you think it is the best for the project in-hand.
That is very, very true!
My policy is to produce one design for a client, rather than a range of designs/concepts. Producing a range of designs just says "I've made three designs, all making excuses for one another."
If you make one concept, that you've planned and structured well, and then explain this theory to the client, it generally come across very well. Another advantage is that it puts an instant "black mark" on any competitor that will produce three concepts, for example. I'm not saying this is the gospel, either - just my personal "take" on the subject.
My policy is to produce one design for a client, rather than a range of designs/concepts. Producing a range of designs just says "I've made three designs, all making excuses for one another."
If you make one concept, that you've planned and structured well, and then explain this theory to the client, it generally come across very well. Another advantage is that it puts an instant "black mark" on any competitor that will produce three concepts, for example. I'm not saying this is the gospel, either - just my personal "take" on the subject.