Amazon Buys Lovefilm

philip2009 · 20 Jan 2011 at 16:36

Amazon has agreed to buy online movie rental service Lovefilm.

The American internet retailer, which already had a significant stake in the London company, said Lovefilm had a "productive and innovative" future.

The move is largely seen as a defensive ploy against a planned international expansion by US video-streaming giant Netflix.

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Amazon will have a fight on their hands with Netflix; recent reports indicated that Netflix accounted for 20% of peak US bandwidth! :eek:

Edrof · 20 Jan 2011 at 17:05

Hopefully this will sort out some of the Unversal problems. No idea how!

nands · 20 Jan 2011 at 19:51

I wonder how it will affect me - I get Lovefilm disks through Tesco. Can't really see Tesco and Amazon getting on too well.

Vonhelmet · 20 Jan 2011 at 20:14

Well, shizzle.

Quite glad I just signed up for a year of Lovefilm at a 25% discount... Should help me ride out the storm until they figure out what the hell they're doing.

Hen_Dawg · 22 Jan 2011 at 14:39

I doubt it'll change much for us end users. I've been with them 4 year or more now and expect the same service, maybe their shop will go but that's no loss.
Their own respond below.
http://www.lovefilm.com/features/detail.html?editorial_id=32329