This isn't like Apple vs Android This nvidia getting their cake and eating it.
normally average Joe goes for compromise and pays less. but they aren't they are paying more. How is that nvidias fault?
Being like Apple is what every company dreams of. Release a product every year that costs you 80 quid to R&D and manufacture and sell it for 600 quid, whilst simultaneously locking you in to the ecosystem. A bit like gsync. Then sit back safe in the knowledge that no matter how gimped the product is (eg selling it with 16gb storage), people will queue round the block for 2 weeks to buy one. Not quite like the 960 but that's still a deliberately gimped product.
No matter that Android really is just as good as ios and no matter that htc make phones just as attractive as apple ones, there are tens of millions of people who'll only ever buy an iPhone.
I see my previous paragraph as a reasonable reflection of the current state of nvidia vs amd. No matter what amd do or what product they release, some people will just never buy them. People in general are pretty stupid.