One thing to consider the titan/780 is a bigger die. More expensive to produce, worse yields. The 290 being 33% (or was it 30%?) smaller and having better yields should mean that in theory AMD can win any price war. They can go lower than Nvidia, if they choose to. That's how i see it with my undoubtedly limited knowledge. Please correct me if im wrong.
EDIT
Of course Nvidia will still sell at a higher price. But if they were to tackle AMD's cards with a price war, AMD can go lower. Yay or Nay?
EDIT
Of course Nvidia will still sell at a higher price. But if they were to tackle AMD's cards with a price war, AMD can go lower. Yay or Nay?