That stuff in the OP looks a gimmick at best tbh, and given AMD have bought it, i guess it will get adopted into Raptr and will just become more bloatware i ignore...
That Raptr thing was only any use when i could get gold tickets from it for free games, since they stopped it, its now basically worthless bloatware as far as im concerned.
They said on live stream it will be getting added into Radeon settings. The guy has signed a contract with AMD Radeon Technologies Group not raptr.
Raptr isn't owned by amd.