I think they were forced to. Their license with Google expired and I doubt they could've extended it by just a year or something. As has been shown with Android Google can be pretty ruthless when it comes to this kind of thing.
Don't get me wrong part of it is the anti-Google thing at Apple now. But they have to go through this pain (which is amusing) to get a decent Apple controlled service.
It's almost like Nokia have done with Windows Phone. Release whatever you have that puts you on a path for the future while killing off the past.
But yes they knew this time would come and they are the biggest company in the world. As I stated in another thread they have enough money to buy out both TomTom and NAVTEQ at least 16 time over. IMO because Tim Cook is now in charge they are effectively crowd-sourcing their new maps instead of spending the money.
*Edit*
Because the only alternatives to TomTom are NAVTEQ (owned by Nokia and now used extensively by Microsoft in Bing/Windows Phone 8) and Google. They had the money to do it right but like I said I think Tim Cook (basically a money man) is being cheap and just crowd-sourcing most of it.
One of the reasons Apple severed their ties on the maps side was that Google was being very greedy as in when a developers app that used google maps had had so many hits using the map api, the developer was then charged a $1.00 per hit on google maps after that, so it doesnt take a genius to work out google were raking in the dollars for basically doing nothing when you consider the amount of ios devices out there, hence Apple decided to develop thier own map software.
Yes its pants at present but it can only get better over time, glad I still have the Tom Tom app on my phone.
Cheers all
) to get a decent Apple controlled service.
