I've noticed an interesting phenomenon of late.
Of all the Audi A3 and BMW 1 series cars I see, the base model ones (i.e. A3 1.6 or BMW 116i in base trim) seem to be predominately driven by women rather than men. Conversely, the "better" models with more powerful engines and better trim seem to be driven more often by men. There are obviously a great many exceptions but the general pattern seems to hold, from what I can tell.
Could we possibly assume from this that women are more "fickle" when it comes to badge awareness than men? I think women are generally more fashion conscious than men - perhaps this also extends to cars? I've always felt that the only people who buy such "poverty spec" cars are those who value the badge above all else and would rather have a poorly specced Audi or Beemer than a decently-kitted Focus or Astra. Maybe women are more superficial in their choice of car - whereas men would appreciate the details more, such as engines and specification, do women not see beyond the model and colour?
Another interesting statistic is that, of the base spec models, most women in A3s tend to be younger, in their 20s or 30s, whereas most in 116is tend to be more middle-aged.
Perhaps my observations are not representative and it's all coincidence. Opinions?
Of all the Audi A3 and BMW 1 series cars I see, the base model ones (i.e. A3 1.6 or BMW 116i in base trim) seem to be predominately driven by women rather than men. Conversely, the "better" models with more powerful engines and better trim seem to be driven more often by men. There are obviously a great many exceptions but the general pattern seems to hold, from what I can tell.
Could we possibly assume from this that women are more "fickle" when it comes to badge awareness than men? I think women are generally more fashion conscious than men - perhaps this also extends to cars? I've always felt that the only people who buy such "poverty spec" cars are those who value the badge above all else and would rather have a poorly specced Audi or Beemer than a decently-kitted Focus or Astra. Maybe women are more superficial in their choice of car - whereas men would appreciate the details more, such as engines and specification, do women not see beyond the model and colour?
Another interesting statistic is that, of the base spec models, most women in A3s tend to be younger, in their 20s or 30s, whereas most in 116is tend to be more middle-aged.
Perhaps my observations are not representative and it's all coincidence. Opinions?
![[TW]Fox](/data/man-of-honor/2009.png){kind=avatar}
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