** ATI 7970 NOW IN STOCK & AVAILABLE!! **

these prices are really grazy,£500/£1000 for cf,even if i had the cash right now i wouldnt go there,my gtx480 sli will do me till things calm down a bit,does anyone know why these cards are so high?i knew the 3gb ram would push the price up a bit but come on are these price,s serious,if i needed a card jst now i would pick up 2x6950 for £400 instead of this rip off,ati should be shot for these prices,the whole country is in recession,im really miffed at these prices

RRP is not what the prices are today, it will be around 20% less, its early release mark up
 
6950's stayed pretty much the same price until recently :/

I figure there charging that much for em because its the fastest single gpu card, on average, so priced to match :(
 
these prices are really grazy,£500/£1000 for cf,even if i had the cash right now i wouldnt go there,my gtx480 sli will do me till things calm down a bit
Now take off the resale value for your 480's, then take off the electricity you will save by running the single 7970 compared to the dual 480's over the comming year.

Then take off the 'first to have' premium...

... Looking cheaper by the second to me.
 
Now take off the resale value for your 480's, then take off the electricity you will save by running the single 7970 compared to the dual 480's over the comming year.

Then take off the 'first to have' premium...

... Looking cheaper by the second to me.

I'm pretty sure my sli 480's decimate a 7970 at 1920x1200.
 
these prices are really grazy,£500/£1000 for cf,even if i had the cash right now i wouldnt go there,my gtx480 sli will do me till things calm down a bit,does anyone know why these cards are so high?i knew the 3gb ram would push the price up a bit but come on are these price,s serious,if i needed a card jst now i would pick up 2x6950 for £400 instead of this rip off,ati should be shot for these prices,the whole country is in recession,im really miffed at these prices

What country is in recession?

And why would AMD care about it anyway, the past recession hardly affected the rich and I don't consider anyone spending money on one of these cards to not be one, as long as they are sane...
 
Couple of questions about the OCUK model.....

1. is this a pre-order only deal ?

2. is the pcb on it black like in the picture

3. also what model is it (sparkle) ?


1. Nope but the price could change down/up at any time.

2. Picture is illustrative only, though all 7970 at present on black PCB.

3. If you want a guaranteed model, pay the premium and buy a branded card, the reason the price is low because their is no guarantee of brand.
 
^^ 'Decimate' is a bit much dont you think? And for how long? I'm presuming your 480's are 1.5GB versions?

We all know 2 top end cards will beat a single 7970, but thats not the point.

Well I paid about £450 - £500 for my 480 sli and i'm going to presume I'm probably going to get 30-40% more fps than a 7970 in a fair few games at 1920x1200, where I don't need more than 1.5gb of gram.

A 480gtx SOC is only marginally slower than a 580gtx in most cases and sli can see close to 100% bonus in frame rate in some games now days, granted the average is closer to 50-60% bonus.

I suspect I won't have to replace my gpu's for another 2 years, maybe 3.

What country is in recession?

And why would AMD care about it anyway, the past recession hardly affected the rich and I don't consider anyone spending money on one of these cards to not be one, as long as they are sane...

I beg to differ about it only affecting those at the lower end.
 
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1. Nope but the price could change down/up at any time.

2. Picture is illustrative only, though all 7970 at present on black PCB.

3. If you want a guaranteed model, pay the premium and buy a branded card, the reason the price is low because their is no guarantee of brand.

So OCUK cards are ones that didn't reach the standards for the branded ones for what ever reason and got sold off cheapy for rebranding?
 
Well I paid about £450 - £500 for my 480 sli

Yes, you seem to be missing the context here with selling the old and buying the new while the old has good resale value.

If you sold the 480's for 200 a pop now, wait until the 7970s are £400 and buy 2.

How much do you think your 1.5GB 480's are going to be worth in 3 years time?


So OCUK cards are ones that didn't reach the standards for the branded ones for what ever reason and got sold off cheapy for rebranding?
Yeah, because all OcUK want to do is rip us off... It's got nothing to do with OcUK using their buying power to get the best deals from companies who are less interested in promoting their brand and more interested in the business.

Dont usually do this but... :rolleyes:
 
Yes, you seem to be missing the context here with selling the old and buying the new while the old has good resale value.

If you sold the 480's for 200 a pop now, wait until the 7970s are £400 and buy 2.

How much do you think your 1.5GB 480's are going to be worth in 3 years time?

So you're saying I should spend an extra £400 for two 7970s why exactly?. I already have something more powerful than a single 7970's and so I would imagine if that is going to stand up against the test of time then so shall my 480's. Unless texture resolutions start getting stupid and require 3gb of ram at 1920x1200, which isn't likely going to happen for a long time and then in 2 or 3 years time I can take that £400 I saved and buy something far more powerful than the 7970's anyway.

That is of course COMPLETELY forgetting the fact that you just suggested I sell my graphics cards and then run a pc without them for probably 2-3 months so I can wait till these cards are £400.

So tell me again, what point did I miss?

Yeah, because all OcUK want to do is rip us off... It's got nothing to do with OcUK using their buying power to get the best deals from companies who are less interested in promoting their brand and more interested in the business.

Dont usually do this but... :rolleyes:

Yes because being a business they wouldn't buy the cards the branded companies didn't want because they couldn't reach certain clock speeds or other standards they have. It's a good business strategy to bin what you can't use instead of selling it to others who can use it. So I can totally see your point there.

I never stated they were bad or unusable cards. They have obviously passed certain tests but when a company is overclocking their gpu's, if they have gpu's that can't make the overclocks they aren't just going to bin them are they they are going to sell them on to be rebranded.

I actually owned a 8800GTX OCUK card, amusingly it died though after 13-15 months...

:rolleyes: <--- I've never even used that before till now.
 
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So OCUK cards are ones that didn't reach the standards for the branded ones for what ever reason and got sold off cheapy for rebranding?

Nope.

They are sealed un-tested cards, but they are whoever supplies us best deal at time, so that could be MSI, VTX3D, Club3D, XFX or one of the many other board partners.
 
So you're saying I should spend an extra £400 for two 7970s why exactly?

Gah, I'm not suggesting you do anything other than take into consideration Ones current cards resale value when talking about the 7970 prices.

One wouldn't have to be a berk about the change over, leaving One computerless, One could stage these things.



I actually owned a 8800GTX OCUK card, amusingly it died though after 13-15 months...
And what did you do? Take it on the chin or did you get a refund after mentioning certain sale of goods acts?


Hey we're like rolling eyes brothers now, that bags us 20% off any GPU of our choosing now right?
 
Nope.

They are sealed un-tested cards, but they are whoever supplies us best deal at time, so that could be MSI, VTX3D, Club3D, XFX or one of the many other board partners.

Unfortunately I am a cynical man when it comes to the practices of business. Do all the gpu's not come from unbranded factories anyway and then are sold to said makes who then brand them? Seems odd for them to then sell them straight back to you.

Either way the ocuk cards have always been good deals compared to the other brands, so there is no point in people complaining about how much cheaper the OCUK card is because it has always been cheaper for what ever reason.


Gah, I'm not suggesting you do anything other than take into consideration Ones current cards resale value when talking about the 7970 prices.

One wouldn't have to be a berk about the change over, leaving One computerless, One could stage these things.

If people are complaining about high prices of products they don't then go and look what they have to sell so that they can justify the price of said products. Besides, I was in fact not one of the people complaining about the high price. I said it seemed high for AMD but if it was nvidia no one would be complaining. I even defended OCUK's price saying that they aren't too uncompetitive when you put them up against shops who actually have stock.

If one did it in stages one wouldn't get the £200 resell value of the 480 gtx. Not even sure they sell for that any more, haven't looked in a long time.

Either way, my 480's have been a great bang for buck and I'm going to have to fork a lot out to get some sort of performance that beats them so it's never going to be worth it until next gen.

And what did you do? Take it on the chin or did you get a refund after mentioning certain sale of goods acts?

A refund for a gpu that dies outside of it's 1 year guarantee? I bought a 285GTX after. Back in the day when everyone had to try and max crysis out.

The worst thing is that my BFG 285gtx died with it's lifetime warranty only to discover that BFG had gone bankrupt :(. Story of my life really, I've never managed to claim on a products warranty.
 
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ridiculous pricing. Especially when you look at OC's gaming system base prices and about 4 or 5 of OCUK's gaming PC's within same price range of a 7970!

At the end of the day do you really need one of those for this years games ?

IMHO. No.

think you have nailed it on the head, most games are console ports which dont take full advantage of the latest pc tech, my gtx580 barely gets luke warm playing most games, could have settled for a much cheaper card IMO
 
Seems odd for them to then sell them straight back to you.

Nothing odd about it at all, the brand companies have even more buying power than retailers like OcUK... They can afford to sell on stock (at a profit) to the likes of OcUK.



If one did it in stages one wouldn't get the £200 resell value of the 480 gtx. Not even sure they sell for that any more, haven't looked in a long time. Either way, my 480's have been a great bang for buck and I'm going to have to fork a lot out to get some sort of performance that beats them so it's never going to be worth it until next gen.

You'll get £200 for a 480 for the next few months for sure, all that the day is long. And yes, you could happily stretch out your cards for the next 3 years... it's just if one keeps with the times using good resale value of current technology you can keep at the top of the game always for little cost. Also, you are always under easy peesy warrenty. The kind that you dont have to get your statutory rights involved in :P fwiw if your 8800 was well looked after you would eaisily have gotten your money back after 13-15 months of use.... okay you might have only got 90% of the full cost back, but that would be fair.

And thats only UK law, but I'm usure about if the 2 year european law was in effect back in 8800 days, that would have been 100% back, easy peesy.

But hey, I should move onto culvers, and ask that if he is using his 580 for low resolution single screen gaming? he would be correct in in suggesting he could have settled for a much cheaper card :P
 
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