This is WAYYYY too much money, and it's why I think people are getting awfully carried away and clutching at straws with expectations as to what the 2080 will be. You are right in so far as were the 2080 to be Turing, it would be exorbitantly expensive, just as that $10k Quadro is. Which is why I am still convinced the gaming GPU's will be Volta, and their complete lack of mention of Volta at the Siggraph event was a big clue. They didn't want to show Turing to crush Volta (which it does), as it will make them look ridiculous next week when they roll out Volta as the next revolution in GPU gaming technology.
I wish I was wrong but if you look at the wider picture, putting the puzzle together and look at the patent applications and trademark applications made by nVidia they are pushing ray tracing on the consumer side. They have registered GeForce RTX as a trademark as well as the Virtual Link along with a host of other technologies.
If they are to include Ray Tracing in any form on the consumer line then they will need to use the Turing architecture. Volta was never going to be a consumer line, with the Titan V being effectively a prosumer card with its enormous price tag.
On the pricing side nVidia have no real competition at the moment, that’s why I fear that the new cards are going to be higher than previous generation. I really hope I’m wrong and I fear the whole RTX thing is very much a hype train, what it will do for the average gamer right now is very little. Another consideration is the cost of GDDR6 memory, at about $22 from the foundry as well as a shortage of production capacity at the current time as the fabrication plants ramp up.
If you ask my opinion the best value proposition for most gamers is probably the Vega 64, especially the PowerColor one on sale at £449.99, at a 1440p resolution on a decent FreeSync monitors. There are those who will pay for the latest and greatest nVidia cards and G-Sync monitors, but they will be in the vast minority.
The average PC gamer is getting screwed right now with RAM prices and GPU prices, if it wasn’t for Ryzen then CPU prices would be higher also, if it wasn’t for AMD and their AM4 roadmap then I wouldn’t of been surprised that the upcoming i9-9770K need a new X390 motherboard.