<<<<< BLACK FRIDAY DEAL: A FEW TASTERS OF WHAT TO EXPECT NEXT FRIDAY!! >>>>>

OcUK Staff
Joined
17 Oct 2002
Posts
38,667
Location
OcUK HQ
Hi there


Just in case it was not so clear and some missed it, here are a few examples of Black Friday type of deal to expect (discount/saving wise) on Black Friday:




LG Flatron 34UM95-P 34" WideScreen Super-Wide LED Monitor @ £679.99 inc VAT

MO-106-LG_400.jpg


The UltraWide 21:9 aspect ratio makes movies and games more immersive than ever. Need to get some work done, too? All of that UltraWide real estate makes it easy to view multiple documents at the same time, so you don't need to flip back and forth between them.

The 3440X1440 UltraWide QHD display offers amazingly sharp picture quality. Its pixel area is about 1.8 times larger than an UltraWide Full HD 21:9 monitor, and about 2.4 times larger than a Full HD 16:9 monitor. It provides an efficient environment in using Microsoft Office programs showing 47 columns and 63 rows in excel.

sRGB is the standard color space of ideal color reproduction. So, with over 99% coverage of the sRGB spectrum, this LG monitor is a great solution for professional photographers, graphic designers or anyone looking for highly accurate color.

Multitasking doesn't have to mean shuffling back and forth between windows*. With a single click, the 4-Screen Split feature divides the screen into as many as four customizable segments, two-by-two. Now you can see four different windows at the same time.

The Dual Linkup feature allows two compatible portable devices--such as a computer, camera, phone, or Blu-ray player--to be connected to the monitor, and both can be viewed on the same screen simultaneously.

This monitor's Thunderbolt input/output port allows you to connect up to six compatible devices, moving data between them with incredible speed. The two channels of 10-gigabits-per-second throughput in both directions are up to 20X faster than USB 2.0. Thunderbolt is an exciting innovation for both expansion and premium video display.

The DisplayPort digital video interface is used to connect a high-performance video source to a high-resolution monitor. Thanks to its sophisticated design, a DisplayPort cable can also be used to carry audio, USB signals and other data as well.

LG’s LED backlighting delivers exceptional brightness and amazing image clarity. You'll see richer colors and deeper blacks too, and LEDs offer greater energy efficiency compared to conventional LCD monitors.

IPS (In-Plane Switching) technology enhances thA dynamic contrast ratio of 5,000,000:1 is your assurance of strong video performance, with deep blacks, bright whites and pleasing colors.e performance of liquid crystal displays. Response times are shortened, color reproduction is improved, and users can now view the screen at virtually any angle.

Looking for the ultimate in fine-tuning for your LG monitor? This model is designed to work with compatible calibration devices* that take specific readings and guide you through precise adjustments of color, brightness and more.


Specification:-
- Screen Size Class (diagonal): 34"
- Panel Type: IPS
- Aspect Ratio: 21:9
- Resolution: 3440x1440
- Color Gamut (CIE1931): sRGB 99%
- Brightness (typical): 320 cd/m2
- Contrast Ratio(Original): 1000:1
- Viewing Angle (CR>10): 178/178
- Colour Depth (Num of Colours): 1.07B (8-Bit+FRC)
- Pixel Pitch (mm): 0.2325
- Surface Treatment: Anti-Glare 3H
- Connectivity: 2x HDMI, 1x DisplayPort & 2x ThunderBolt
- Warranty: 2yr


Was [£719.99] Inc. VAT

Only £679.99 inc VAT.

ORDER NOW















Acer B326HUL 32" Widescreen LED Professional/Gaming Slim Bezel Flicker FREE Monitor - Black @ £359.99 inc VAT

MO-069-AC_400.jpg


The Acer B326HUL is a premium quality 32” display with WQHD resolution enabling sharper and more detailed content and true to life color accuracy for the most intense work applications and multi-tasking environments.

The B326HUL display is easy to adapt to personal needs and to integrate into any office environment, featuring a flexible height adjustment, tilt and swivel foot-stand.

The B326HUL 32’’ display provides multiple interface options, including HDMI, DisplayPort and traditional DVI, as well as 4 USB 3.0 ports with power-off charging. 100% sRGB, Acer eColor and ComfyView technologies make every pixel colorful and close to true colors making this monitor the perfect companion for graphic professionals and multimedia enthusiasts.

In additions the Acer Eco-Display technology used in the B6 series helps to minimize environmental impact and reduces the total costs of ownership (TCO).

The 2560 x 1440 resolution of this LED monitor delivers excellent detail with high pixel density, making it perfect for advanced HD productivity and specialized financial or CAD applications. View more details over a high quality large screen display with fantastic image consistency even from wide viewing angles.

6 axis color adjustment feature to meet the highest standard of color accuracy. Individual Hue and Saturation of Red, Green, Blue, Cyan, Yellow and Magenta colors can be customized by users.

sRGB provides users superb color accuracy and wide color coverage. With built-in sRGB color correction technologies, B326HUL reproduces rich color performance and captures images in their original and true colors.
"Low dimming" is designed for people to solve eye fatigue by brightness adjustment in dark environments. This design could provide more comfortable experience when user is in poor light conditions.


Features:-
- 32" WQHD 2560x1440 resolution, view 4 x HD applications
- Exceptional color accuracy with 100% sRGB coverage
- Robust Ergonomic stand: adjustable tilt, swivel, and height
- Extensive connectivity, including DVI, HDMI., DisplayPort. and USB Hub 3.0
- Eco-friendly design: ENERGY STARR qualified, EPEATR Gold rated and TCO 6.0
- Extensive connectivity: HDMIR, DisplayPort., DVI and USB 3.0


Specification:-
- Full Height adjust stand, pivot, swivel & tilt
- Screen Size: 32"W, VA LED
- Resolution (max.): 2560 x 1440
- Pixel Pitch: 0.276 mm
- Brightness: 300 cd/m2
- Contrast Ratio: 3000:1
- DCR: 20M:1
- Response Time: 4 ms GTG
- Display Color: 1.07 billion
- Viewing Angle (L/R;U/D) (CR>=10): 178 / 178
- Terminals: DVI-D / 2x HDMI / DisplayPort
- VA (AMVA+) LED Technology
- HDCP Support
- Speaker: 5W x2
- USB Hub: Yes
- VESA Wall Mounting (mm): 100 x 100 mm
- Warranty: 3yr


Was [£469.99] Inc. VAT

Only £359.99 inc VAT.

ORDER NOW















Samsung U28D590 28" 4K 60Hz 1ms Gaming Widescreen LED Monitor - Black @ £359.99 inc VAT

MO-204-SA_400.jpg


OcUK will be the first in the UK to get official UK version of this monitor by upto nearly a month. We are expecting our delivery the last week of May. None of our competitors will get stock until mid-end of June as we have an exclusive arrangement with Samsung. This monitor is one of the best 4k displays available and OcUK will have it before any competitor by upto at least two weeks. Pre-order with confidence from ourselves on this stunning Samsung U28D590 28" 4k 60Hz 1ms Gaming Widescreen LED Monitor.

Samsung U28D590 the Main feature of novelty is the resolution 4K (3840×2160), exceeding Full HD (1920×1080) four times. Natural color reproduction with soft color transitions is achieved, in particular, by playlist 1 billion colors. Response time is 1 MS, which perfectly fit to play the game content. Also amongst the peculiarities of the availability of an updated Picture-in-Picture (PIP 2.0). With its help it is possible to reproduce a picture of a small window in the original resolution up to Full HD (1920×1080 pixels) as the main picture is reproduced in UHD. In addition, when playing content small-resolution, innovative function UHD upscale will improve the clarity and quality of the image to the maximum possible resolution of 4K (3840×2160).

The novelty provides connectivity, audio-video devices: include 2 HDMI port and one interface connector Display Port. It is worth noting that the monitor can be connected at once two PC and play back content from both devices without any loss of quality, resolution images with each PC will 1920×2160. This monitor can be easily connected Xbox or PlayStation 4 via the HDMI.


Specification:
- Size with stand (W x H x D ) : 660.9x486.3x169.4 (mm)
- Without stand (W x H x D ): 660.9x410.0x64.7 (mm)
- Packaging (W x H x D ): 794x452x109 (mm)
- Display Screen Size: 28" (70.8cm)
- Aspect ratio: 16:9
- Panel Type: TN
- Brightness: 300cd/m2
- Contrast Ratio: 1000:1 (Typ)
- Dynamic Contrast Ratio: 10,000,000
- Resolution: 3840x2160 (Only over DisplayPort at 60Hz)
- Response Time: 1ms (GTG)
- Color Support : 1B
- Viewing Angle (H / V ): 170 ° / 160 °
- Connectivity: 2x HDMI (30Hz), 1x DisplayPort (60Hz)
- USB Hub: NO
- Speakers: NO
- Warranty: 2yr


Was [£439.99] Inc. VAT

Only £359.99 inc VAT.

ORDER NOW















Samsung S27A850TS 27" Widescreen Ultra Thin LED Professional PLS Monitor - Matte Black @ £269.99 inc VAT

MO-167-SA_400.jpg


Engineered with the ecologically responsible homeowner in mind, the Samsung monitor reduces power consumption by 40%;, making it much more efficient than conventional monitors. By reducing the number of LED and defaulting to standby power, which requires less than 0.3W as opposed to the typical 1.0W, the Samsung monitor is poised to make a difference. How big a difference? If your monitor saves 120W each day, that’s the annual equivalent of eliminating 10.8kg of CO2 emitted from an oil-burning power plant—which produces the same effect as planting four pine trees.

Choose a monitor that allows you to reduce financial and environmental costs as well as increasing productivity. The Samsung SA850 LED Business Monitor is designed to use less power, so you can cut bills and be kinder to the planet. A high 2560 x 1440 pixel resolution also makes sure you’ve got screen space for all your work and lets you see it all in greater detail. You’ll see images and video with stunningly natural colour thanks to sRGB support, and a 178 degree viewing angle gives great viewing from a wider range of perspectives, so it’s perfect for sharing presentations and more.

The Samsung SA850 Monitor showcases an astounding WQHD display with 2560 x 1440 pixel resolution, which is four times the resolution of HD (720p). It is perfect for businesses and industries that rely on access to extremely fine monitor detail. The wide screen, which features dual link DVI and display port, allows for more detail to be viewed and is ideal for work places such as hospitals, clinics and studios. The enhanced screen resolution provides greater efficiency and quality, and really is the must-have business tool.

Whether it’s video from an HD camcorder or photos from your digital camera, sRGB support makes sure that nature looks just as natural on your Samsung Monitor as it did when you shot it or filmed it. No matter what digital device the image was captured on, it’s as picture perfect on screen as Mother Nature intended it to be. So you can view, edit, and save images in their original format with no picture quality degradation whatsoever — which translates to 100%; pure digital satisfaction.

Provide employees with an optimal viewing experience in the office with the reasonably priced Samsung Business Monitor. While conventional monitors have a viewing angle of 170 degrees horizontally, the Samsung monitor has an extra wide viewing angle of 178 degrees. The additional 8 degrees is particularly useful when sharing on-screen information with one or more coworkers or presenting your ideas to clients. The Samsung Business Monitor has improved its vertical viewing angles by 18 degrees, making it the perfect display for giving presentations in front of a large audience or when viewing other content such as a video.

Maximise your viewing experience with Samsung’s superior PLS technology (Plane to Line Switching). Regular screens suffer from what is called Colour Shift, which reduces the picture quality and colour when viewed from an acute angle. The SA850, which can cover an amazing 178° viewing angle both vertically and horizontally, boasts a crisp and detailed picture by maintaining true-to-life colour, even when viewed from extreme angels, so the experience is always vivid and brilliant.

The Samsung LED Business Monitor SA850 has been designed to help boost work efficiency, delivering a tailored experience with its choice of viewer settings. The height-adjustable stand ensures that the screen can always be set at the optimal eye level, which enhances the visual experience while also helping maintain the viewer’s body posture. Other features include the tilt and pivot capabilities, which not only increase comfort levels but also introduce new ways of working. The SA850 Monitor can rotate 90°°° degrees, allowing for more appropriate view depending on the work. So, now you can take convenience and efficiency to amazing heights with the Samsung LED Business Monitor SA850.

If you need a work monitor that uses office space efficiently, then Samsung LED Business Monitor SA850 is the perfect choice. It features an innovative new detachable adaptor, which allows the monitor to be easily moved and installed. From physically moving the monitor with the carrying handle to quickly installing, the SA850 is ready to deliver an efficient and clean work space. The SA850 is also equipped and prepared for you as a VESA Wall mount, providing a multi-screen or wall mounted monitor. Optimising your office space is now easily achieved with the Samsung LED Business Monitor SA850.

Utilising Samsung’s dual input feature, two PCs can now be viewed simultaneously on the one monitor screen. The SA850’s Picture by Picture capabilities allow for a far more flexible approach to work and ensure that content can be easily accessed, even if they require different PC access. This is perfect for businesses handling large and complex content from two PCs, but prefer to view it on one convenient screen.

As the work environment becomes increasingly modernised, it is essential that monitor also have the latest technology. Samsung SA850's USB Hub with USB 3.0 technology, which provides super-speed data transmissions, is the ideal solution for connecting all of your mobile devices. With a maximum speed of 5GB per second and uncompressed Full HD video transmissions, the USB Hub effortlessly brings your content together on one convenient monitor.

Eco saving makes saving energy easy, it adjusts the brightness of your Samsung monitor based on how much energy you want to save. And with the choice of three energy saving modes (50%;, 25%; and Power Saving off), you can really tailor your monitor use to meet your own personal needs. Samsung’s commitment to saving energy is designed to help both you and the environment, and with up to 50%; saving on consumption, you can really make a positive impact on your eco footprint. Take the effort out of saving energy and take control with Eco saving.

Take the guess work out of eco savings with Samsung’s new Energy Tree feature. For the first time, you can now know exactly how much energy you are saving through your eco modes such as the Eco light sensor and the Eco motion sensor. Through an intuitive energy saving status, which can be displayed either intuitively or graphically, you can keep tabs on your efforts to make the world a better place.


Features:-
- 27" (16:9)
- 300cd/m² Brightness
- DCR Mega 8 Dynamic Contrast Ratio
- 2560 x 1440 Resolution
- 5ms Respond Time
- 178° / 178° Viewing Angle
- 16.7 Million Colour Support
- Inputs: 1x Dual Link DVI, 1x DisplayPort, 1x HDMI
- 3x USB
- HAS (150mm)
- Tilt / Swivel / Pivot
- VESA: (100 x 100, 100 x 200) Available
- USB 3.0 Super Power
- 2yr Warranty


Was [£319.99] Inc. VAT

Only £269.99 inc VAT.

ORDER NOW












Questions & Answers!

Q. When will your official Black Friday deals start and end?
A. 18:00 Thursday 27th November and end on Tuesday 10:00 2nd December or when stock runs out, whichever comes first!

Q. Will savings be better than usual TODAY ONLY/WEEKLY OFFERS?
A. YES! The above are an example of the kind of savings, hundreds of pounds!

Q. What product groups can we expect to see?
A. Monitors, memory, bundles, periphals, graphics cards, power supplies, tablets, laptops, motherboards, coolers,

Q. What product groups won't be getting discount?
A. Processors, simply because we make no money already on those, but we might do a FREE games promotion. Full systems won't be getting a discount!

Q. Can I still use my forum FREE shipping or will their be FREE shipping for all?
A. Forum members yes you are lucky and can still use it, but there shall be no blanket free shipping with such huge discounts unless the product specifically says so such as the LG 34UM95 monitor has free shipping for all. Can't always have your cake and eat it.

Q. Can I request a particular product for discount or ask for any further hints?
A. Nope! No request shall be made, our deals for Black Friday have taken over a month to prepare as we've had to obtain over £100,000 in money to create such deals from manufacturers without us as a company suffering huge losses.

Q. Do you expect to sell out, what are your predictions?
A. Yes we do, our deals will be posted everywhere, not just this forum, webshop, facebook, e-shot and manufacturers will help market our deals. Our prediction is to ship over 1M in sales that weekend alone.

Q. What if I miss a deal?
A. Tough luck, YOU SNOOZE, YOU LOSE! We are giving you a headsup a week prior, no excuses, GET YOUR WALLETS OUT!!!

Q. Will your deals be available in your retail shop and for collection?
A. Yes but if is advised you order online and do collect in shop, because you might check stock availability online before you set off and by the time you get to our retail store, the product could be sold out

Q. Is this your largest sales event of the year?
A. Yes Black Friday/Cyber Monday to ourselves is our largest sales event, it is this time of year we give you our absolute best deals, these will not be improved upon or repeated any other time.

Q. Will I still get Haribo with my order?
A. Yes! :D

Q. Your preview deals make your competitors look incredibly expensive, how can you do it?
A. Like I said manufacturers have given us over £100,000 to make such deals happen, so do not miss out, because once SOLD OUT, there will be no more!!!

Q. Where will the deals be on your website?
A. We shall have a dedicated Black Friday top level section where all the deals shall be making them incredibly easy to find, this will go live next Thursday at 18:00. :)





Any more questions feel free to ask! :)
 
Last edited:
Get the Asus 4k down to £350 or get the Acer 4k in stock :) Input lag and no stand options on the samsung put me off.

Asus won't support their 4k down so low, they are Asus and command a premium, they cannot associate themselves with inferior other brands, Asus voice now off. ;)
 
Hello Gibbo! I will be ordering 2x GTX 970 HOF and a superflower 1000w white. I was just wondering that will there be any deal for any components that I am about to order? Cheers :p

Not on the HOF's, not sure about SF whites.
 
Will there be deals across the range or is it just high end kit?

looking for both a 260X and 270X graphics cards in the next few days, so will hold off if there is any chance.

Won't be anything on those, when your making less than 10% already on a low-cost product if we go reducing price by £2-£3 for a big promotional deal we will get laughed at. So those won't be moving in price.
 
Hi there



Some epic discounts on Kingston Savage DDR3 memory here, check them out:



Kingston HyperX Savage Red 32GB (4x8GB) DDR3 PC3-19200C11 2400MHz Dual/Quad Channel Kit (HX324C11SRK4/32) @ £269.99 inc VAT

MY-203-KS_400.jpg


Attack the competition with HyperX® Savage memory. Its unique, asymmetrical red heat spreader is made from high-quality aluminum and has a black PCB and a diamond cut finish to make your game shine and help you stand out in the crowd. The heat spreader dissipates heat so your system stays cool and reliable and its low profile fits under oversized CPU coolers. HyperX Savage is XMP Ready and comes in a range of speeds from 1600MHz to 2400MHz. Its trend-setting design puts you and your system ahead of the game.

Features:-
- Fast - top-performing modules available with low-profile heat spreader
- Unique - red, asymmetrical heat spreader sets new trends for PC builds
- Quality - aluminium die-cast heat spreader with a diamond cut finish
- Design - low profile to fit under oversized CPU coolers
- Reliable - 100-percent factory tested
- Guaranteed - lifetime warranty, free technical support

Specification:-
- Capacity 4GB-8GB (single), 8GB-32GB (kits)
- Frequency Speed 1600MHz, 1866MHz, 2133MHz and 2400MHz
- CAS Latency CL9-CL11
- Voltage 1.5V, 1.65V
- Operating Temperature 0°C to 85°C
- Storage Temperature -55°C to 100°C
- Dimensions 133.35mm x 32.8mm
- Compatible with H67, H97, P67, Z68, Z77, Z87, Z97 and H61 Intel chipsets, as well as A75, A87, A88, A89, A78 and E35 AMD chipsets
- Warranty: Lifetime


Was [£299.99] Inc. VAT

Only £269.99 inc VAT.

ORDER NOW















Kingston HyperX Savage Red 16GB (2x8GB) DDR3 PC3-19200C11 2400MHz Dual Channel Kit (HX324C11SRK2/16) @ £123.95 inc VAT

MY-204-KS_400.jpg


Attack the competition with HyperX® Savage memory. Its unique, asymmetrical red heat spreader is made from high-quality aluminum and has a black PCB and a diamond cut finish to make your game shine and help you stand out in the crowd. The heat spreader dissipates heat so your system stays cool and reliable and its low profile fits under oversized CPU coolers. HyperX Savage is XMP Ready and comes in a range of speeds from 1600MHz to 2400MHz. Its trend-setting design puts you and your system ahead of the game.

Features:-
- Fast - top-performing modules available with low-profile heat spreader
- Unique - red, asymmetrical heat spreader sets new trends for PC builds
- Quality - aluminium die-cast heat spreader with a diamond cut finish
- Design - low profile to fit under oversized CPU coolers
- Reliable - 100-percent factory tested
- Guaranteed - lifetime warranty, free technical support

Specification:-
- Capacity 4GB-8GB (single), 8GB-32GB (kits)
- Frequency Speed 1600MHz, 1866MHz, 2133MHz and 2400MHz
- CAS Latency CL9-CL11
- Voltage 1.5V, 1.65V
- Operating Temperature 0°C to 85°C
- Storage Temperature -55°C to 100°C
- Dimensions 133.35mm x 32.8mm
- Compatible with H67, H97, P67, Z68, Z77, Z87, Z97 and H61 Intel chipsets, as well as A75, A87, A88, A89, A78 and E35 AMD chipsets
- Warranty: Lifetime


Was [£149.99] Inc. VAT

Only £123.95 inc VAT.

ORDER NOW
















Kingston HyperX Savage Red 8GB (2x4GB) DDR3 PC3-19200C11 2400MHz Dual Channel Kit (HX324C11SRK2/8) @ £62.99 inc VAT

MY-205-KS_400.jpg


Attack the competition with HyperX® Savage memory. Its unique, asymmetrical red heat spreader is made from high-quality aluminum and has a black PCB and a diamond cut finish to make your game shine and help you stand out in the crowd. The heat spreader dissipates heat so your system stays cool and reliable and its low profile fits under oversized CPU coolers. HyperX Savage is XMP Ready and comes in a range of speeds from 1600MHz to 2400MHz. Its trend-setting design puts you and your system ahead of the game.

Features:-
- Fast - top-performing modules available with low-profile heat spreader
- Unique - red, asymmetrical heat spreader sets new trends for PC builds
- Quality - aluminium die-cast heat spreader with a diamond cut finish
- Design - low profile to fit under oversized CPU coolers
- Reliable - 100-percent factory tested
- Guaranteed - lifetime warranty, free technical support

Specification:-
- Capacity 4GB-8GB (single), 8GB-32GB (kits)
- Frequency Speed 1600MHz, 1866MHz, 2133MHz and 2400MHz
- CAS Latency CL9-CL11
- Voltage 1.5V, 1.65V
- Operating Temperature 0°C to 85°C
- Storage Temperature -55°C to 100°C
- Dimensions 133.35mm x 32.8mm
- Compatible with H67, H97, P67, Z68, Z77, Z87, Z97 and H61 Intel chipsets, as well as A75, A87, A88, A89, A78 and E35 AMD chipsets
- Warranty: Lifetime


Was [£89.99] Inc. VAT

Only £62.99 inc VAT.

ORDER NOW












Pretty epic price for this very high-end super quick memory from Kingston which looks absolutely stunning by the way. :)
 
Urrrggghhh....the timing of these sales suck!!!

Too late for Friday next day delivery, which means you've got to wait until the following Monday.

I do not like the idea of my order being kicked around in a big wharehouse over a weekend.

We could have just done no preview and waited until next Friday. :D :p
 
Only thing that annoys me is....

Starts Thursday 18:00 , considering Majority of People on Monthly pay wont get fund into their account until 12Midnight-2:00am. a lot people will lose out espically on high value items which will have very limited numbers.

Previews are great btw.

Just a suggestion. Make Black Friday Deals Actually Start on Friday Not Thursday :)

Black Friday starts at midnight, I am not working until midnight, so they shall start at 18:00 then those who are looking at midnight will see we have deals. :)
 
Gibbo any chance you know when the MSI Z97 Krait Edition Motherboard (The black & white one) will arrive? Been stalking it for a while now and might be tempted to buy the rest of my components for a new build if it'll be in relatively soon.

I don't look after the mainboards sorry, but I know the Krait is on our ordering list. :)
 
Preview's, pre-lists are always good! Gives me time to explain to the wife why I need that £300 graphics card instead of new Christmas decorations etc etc :-)

Well one of our bundles will be a 4790k, gigabyte Z97 SOC Force, 8GB 2133 RAM, 850W PSU and 780Ti with £200 discount, making it around £700 all in. BLOODY SILLY PRICE!!

If you go to buy those items now you will see at normal yet very competitive prices your looking at around £950 nearly.


P.S. Any preview we do in that section will be of the kind where you can actually order!!! So if stock is limited you need to be fast, for example the above bundle is limited to 60 units.
 
While I love shopping at OCUK, You actually expect people to believe that ?


Whether people believe it or not is upto them but it is well known to those who work in the industry that typical margin on a CPU is in the region of 2-6% or they are simply used as a loss leader and sold at cost.

Its like the people who are in the dillusion that think there is 30% margin.

Had my friend offer me a business proposal that he wanted to buy from us at trade and resell on Amazon thinking a trade discount would be like 20-30% when I told him he was smoking crack and any kind of trade discount would more likely be single digits he was all of a sudden no longer interested, LOL.
 
2-6% is still profit, It's not nothing, Profit is profit :p


Like I said we also have several CPU's we sell at 0% and it stands very true that I can't really offer discounts on items where margin is in the region of 0-6% it would simply be a waste of time knocking £5 or less of say a £100 processor.

Such small discounts are best saved for promotional activities such as This Week Only which is more general discounts.
 
Ahh ok that part I missed apologies :p

Its fair enough, sometimes the CPU margins drop sub 0% if I've not compensated for higher cost of new landed product due to exchange rates weakening, but at same time when exchange rates improve and I don't change price that works in our favour, so it can swing both ways.

In a perfect world, we'd just sell cables, arctic silver, fans and peripherals as they have much better margins than the component worlds, but you gotta take the bad with the good! :)
 
Back
Top Bottom