Enthusiasts will buy them. Why? #1 because you want the best and that's justification enough. Two, because there's still situations where even a 4090 is still lacking - pathtracing, pushing DLSS quality up at 4K in demanding titles (never mind DLAA), various niche scenarios (f.ex. around VR, whether native games or ones forced to play in VR like Cyberpunk, etc.)I really struggle to see who would want to buy these super expensive cards unless you need them for professional or commercial use, it's not like the games industry has blessed us with a plethora of stunning AAA 'must play' titles over the last 4 years.