Will be interesting to understand people's thoughts on this? Seems ridiculous to me, especially considering the subscription options are one year, three year and unlimited.
Bit of a minefield though, e.g. how much are heated seats usually? Guessing they're part of a cold weather pack so hard to view an apple vs apple comparison to just buying the option. Supposedly options are worthless in regards to increased value when it comes to second hand, or so I've read - even though I always read people say "hard to find x with a, b, c options".
Did BMW recently poach an exec from EA Games or something?