BMW M3 Royal Edition

[ahenners]

Hmm bizarre, well just pop onto www.bmw.co.uk and it's right in front of you

That's my point haha, can't even get onto bmw.co.uk

Edit* - Turns out it just won't load in chrome for some reason.

 

[Maccy]

Yeh fine over here!

 

[Participant]

Maccy the link wouldn't work for me

Good April Fools though BMW!

Good in that it's amusing.
Not good in that no one fell for it.

 

[ahenners]

Good in that it's amusing.
Not good in that no one fell for it.

You know that someone somewhere will have tried putting an order in!

 

[IAmATeaf]

LOL-tastic, always look forward to BMW and 01/04

 

[Scania]

Made me smile, I look forward to this every year....

Heres an archive of previous ones. some are superb.

http://www.bmweducation.co.uk/coFacts/view.asp?docID=49

Each year WCRS (BMW's advertising agency) produces a tactical April Fool's day advert which appears in the broadsheet press on April 1st only.

The April Fool's day concepts are designed to teeter on the verge of credibility, therefore taking in scores of slightly less vigilant readers. The concepts tend to focus on a new and revolutionary piece of technology from BMW, yet push the idea just beyond the plausible.

The tongue-in-cheek adverts take exactly the same format as all non-spoof BMW adverts, hence it is down to the reader to notice the difference between the plausible and the
non-plausible.

April Fool's day adverts have become a BMW tradition primarily aimed at BMW drivers as a once-a-year opportunity for them to drop their guard and have a laugh at themselves. They have all the wit generic to many of BMW's brand adverts and allow the intelligent owner to feel part of the BMW tradition.

The ideas in the past have covered a range of themes and ideas to test the credulous and humour the knowing:

* The new in-cabin Klimatabeiter Climate Control System (KCCS), which - supposedly - can recreate any of the world's 23 registered climates inside your BMW and comes as standard in BMW 7 Series models.
* The 'Toot and Calm Horn' (T.C.H.) system, which creates a noise that manages to calm, rather than aggravate the other driver so reducing the risk of road rage.
* Other ideas have included remote control gadgets worthy of James Bond, with windscreen wipers on the esteemed BMW badge and insect-repellent windscreens!

 

[Deep]

Made me smile, I look forward to this every year....

* The new in-cabin Klimatabeiter Climate Control System (KCCS), which - supposedly - can recreate any of the world's 23 registered climates inside your BMW and comes as standard in BMW 7 Series models.

That one is awesome!

 

[Scania]

This ones my favorite.....

 

[ecksmen]

From: <[email protected]>
Date: 3 April 2011 00:39
Subject: BMW M3 Royal Edition
To:


Thank you for your interest in the BMW M3 Royal Edition. We would be delighted to send you more details about the model if it weren’t for the fact that it was an April Fool’s joke.

We’d like to take this opportunity to thank you for taking part and showing an interest in BMW. If you would like to find out more about our range, please visit www.bmw.co.uk

Thanks again for being a good sport. We hope that you enjoy the big day on the 29th.

Kind regards,
The BMW team
--
This email was sent from an email account of BMW (UK) Limited which is a company registered in England and Wales with company number 1378137 and has its offices at Ellesfield Avenue, Bracknell, Berkshire, RG12 8TA. The contents of this e-mail are confidential and may be privileged and subject to internal monitoring. If you are not the addressee indicated in this message, you may not copy, forward, disclose, deliver or otherwise use it or any part of it in any form whatsoever. You should then kindly notify the sender by replying to this message and destroy it thereafter. Opinions, conclusions and other information in this message that do not relate to the official business of any BMW Group Company shall be understood as neither given nor endorsed by them.

Brilliant.