Of the new cars sold in 2019, over 600k were Audi/BMW/Mercedes/JLR/Volvo. Last time I checked getting change from 30k was a hard job unless you are buying the lowest end model with the lowest spec. That's over 25% of the cars sold, and doesn't include the models sold by 'lower' end brands premium vehicles like a Focus ST, or VW Passat(s), etc. The fact that the entry level Fiesta is about £20k should tell you that new cars aren't cheap as chips, and those buying premium brands and buying hyped up SUV's will easily be paying that £34k average. The data is the amount of money that had been loaned to cover finance agreements, or paid for a vehicle and doesn't reflect the sticker price unless that was what was paid. If you lease a £50k car on a 3 year agreement, via PCP the total recorded is what ever was on the finance agreement with the GFV being what you owe at the end of you choose to pay it, it hand the vehicle back. Sorry missed I that, so you are not the target market and by the sound of things never will be. You can just wait until second hand EV's become affordable for you or what you are willing to pay.