Not quite as ridiculous as you seem to find it, for short runs it's quite common for them to stick a pipe with a length of rope already run through it before they put it in the ground. Then they do literally tie it to the rope and pull it through. Used a lot on building construction sites, our guys do it like that for new electrical cables on treatment works which may only run 50-100m between buildings/tanks for example however yes it would be ridiculous for long runs!
I know, I was the one who suggested they might use ropes, which cause whoever it was to roll on the floor laughing, hence my sarcy response.