They are offering one of those daft hire-purchase/leasing options at £200~ a month.
Certainly not the way I'd look at going, as the final balloon payment is sodding huge, and you'll almost certainly be in negative equity/tied in to a new lease after the term (as is the true incentive to the manufacturer with these "cheap" financing packages), but again, if youa re just trying to keep your motoring outgoings fairly fixed and low £/month, then I guess it draws a few people in.
They have recently changed the deal to a 3 year finance plan, where as I got the 2 year plan a couple of months ago. Here is a brief run down:
Recommended on the road price for my car = £15570 + finance interest so its 16/17k
Balloon payment (if you choose to give the car back after the 2 years)= £9300 or something like that.
Mininum Deposit roughly = £2800ish
Dealer contribution of = £750
then 24 monthly payments of £182.70 on a 10000 miles a year plan or 20000 miles over the two years.
I plan to pay off the whole finance and own the car outright as soon as I can afford to, which you can do.
I initially set my sights on a nearly new but used car. Eg, the demo A1 which was for sale with the same engine/gearbox etc but with every extra you could get, Audi A8 style sat nav, technology package with 40gb hard drive, led lighting pack, xenons, parking sensors, upgraded alloys, bose, black headlining etc. Probably at least £4k worth of extras.
Which was great but when working out finance, the list price was £17999, had 3000 miles on it, 6 months old, okay so far. Then the figures, £350 a month for the next three years and thats with a £3000 deposit and no dealer contribution because its not new and the salesman set the guarranteed end value as £7700 (which I think would be well off the real price after 3 years/30k miles....).
EDIT: and if you have a look at used A1s on pistonheads there is quite a bit of choice for various budgets, but they aren't depreciating much in my opinion.