Cadburys advert - ape is PC?

[colinuk]

Is it true, is the ape really Phill Collins ?

Colin

 

[RANZID]

It wouldnt suprize me, its been a slow year for 'our' phil

 

[Dangerous]

nope it isnt - Its just been on Radio 1 and the ape is left handed and Phil is right handed or the other way around.

 

[monkeyspank]

Looks like the gorilla misses a few beats too.

Anyway, that ad was probably expensive enough without Phil!

 

[THT]

tis a bit random - but keeps me hooked!

 

[KaHn]

http://www.youtube.com/watch?v=TnzFRV1LwIo

Loveing the comment

"In response to Aqueller's 'Nice to see Brian from Big Brothers' getting some work.' even though a couple of people marked it thumbs down, I thought it was very funny : D "

KaHn

 

[BrightonBelle]

Saw it last night.... don't know what their advertising agency were thinking with that one, but it definitely doesn't work in persuading me to buy their chocolate.

BB x

 

[PardonTheWait]

Saw it last night.... don't know what their advertising agency were thinking with that one, but it definitely doesn't work in persuading me to buy their chocolate.

BB x

Presumably about making everyone talk about the company, raising their profile.

And we are, so it worked

 

[J1234]

I like that advert

 

[psyr33n]

Marketing is not just about getting a brand/product known (who the hell doesn't know Cadbury?), but also about selling it. People can talk all they want, but that's not necessarily going to get them any more customers or sales.

 

[Tom0]

Dislike that advert so much, chuck some bloke in an ape suit and make him pretend hes drumming.... way to blow budget.

 

[KaHn]

Dislike that advert so much, chuck some bloke in an ape suit and make him pretend hes drumming.... way to blow budget.

Sorry how does that "blow budget"? They could put any unknown drummer in the suit and it would work, they could probably make that on a shoe string, they would only have to pay royalties.

KaHn

 

[helmet]

Cant wait for the follow up which will it be a millipede doing an Eddie Van Halen solo.

 

[Kerplunk]

its not a real gorilla?

 

[GravyMonster]

why is it that unusual people playing drums is funny.

Exhibit B, m'lud... http://www.youtube.com/watch?v=6kXiw7Qq0Ek

 

[manoz]

Sorry how does that "blow budget"? They could put any unknown drummer in the suit and it would work, they could probably make that on a shoe string, they would only have to pay royalties.

KaHn

Considering the ad is 1 and half minutes long, I'd say the budget is bigger then you think!

 

[Damien.]

I love the advert, when i used to listen to phil colins all the time !

 

[Fireskull]

http://glassandahalffull.com/register.aspx

 

[Damien.]

http://glassandahalffull.com/register.aspx

Hmmm, what have they got up there sleves !

 

[PsiFox]

If you look at the ad on the cabury site there is a "come again" link

http://www.aglassandahalffullproductions.com/?CMP=RAC-cadhpg

which results in

Drumming gorillas, Phil Collins and Glass And A Half Full Productions?

Well it just seemed like the right thing to do. There's no clever science behind it - it's just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that's what we aim to continue to do; simply make you smile. So if a drumming gorilla's not enough, wait until you see what else we have up our sleeves.
Sign up if you're curious...