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changing domain name - best practice to not lose SERP

Discussion in 'HTML, Graphics & Programming' started by Fairly sure the answer is no, Jun 17, 2018.

  1. Fairly sure the answer is no

    Sgarrista

    Joined: Feb 12, 2006

    Posts: 8,767

    Location: Surrey

    so in the coming weeks i'll be changing one of my business names from 123.com to abc.com

    the structure of the site will change and the services/pages on the site some will have disappeared all together with nothing replacing them.

    what would be the best way to not lose and of the value google have given the old site and have it transferred as much as possible to the new one?
     
  2. gord

    Capodecina

    Joined: Oct 18, 2003

    Posts: 18,992

    Location: Midlands

    301 redirects from all of the old content to as much of the new content as possible, where it makes sense. There's a few ways to implement 301 redirects but if you've got a htaccess file I'd use that method.
     
  3. Fairly sure the answer is no

    Sgarrista

    Joined: Feb 12, 2006

    Posts: 8,767

    Location: Surrey

    thanks. is there a good way to know that the user has come from the old website address so i can display a little "welcome to the new site" style message only to those user?
     
  4. gord

    Capodecina

    Joined: Oct 18, 2003

    Posts: 18,992

    Location: Midlands

    You could do something like this: https://moz.com/community/q/display-a-message-after-301-redirect

    Essentially add a parameter to your URL that the new page picks up to display a message.