This isn't for me but the other half, and they won't use their phone like that. I've tried and they won't. Having better audio is a nice to have, but not critical. I did find the JVC RD-D80 which is the most similar to the Creative 740 with two alarms and various settings. But its bigger. Too big I reckon. Then there's the Tivoli Audio systems. Did anyone try them. The alarm seems too simple though.