Will post up a review later.
Gibbo might it be worth having Trustpilot integrated into the site? If you really want to start driving this from a marketing, PR and customer service focal point.
E.g. Automatically email customers after say 5-7 days (allowing time for delivery and using the item) asking how there order went, can they post a review etc?
Then once the reviews build, advertise it on the website, make use of the statistics to help build Overclockers even bigger and improve customer service levels by reacting to reviews (the good and bad) just by having a presence.
Ignore me if you already had this in mind.