Caporegime
The proposal is basically asking you to pay more for your pie, but also decide what your slice of the pie is made from. Maybe you like a big slice of Funny Cat Pictures with a sprinkling of Email.
Isn't it more like slices of pie making themselves larger pieces of the overall pie and limiting the size of the smaller slices who cannot afford to, leaving the pie-eaters with slices they might not like the taste of?