Ridiculously high fan speeds appear to be behind the issues with the New World beta and failing RTX 3090s.
https://www.pcgamer.com/evgas-gpu-f...world-that-might-explain-a-fried-chip-or-two/
https://www.pcgamer.com/evgas-gpu-f...world-that-might-explain-a-fried-chip-or-two/