[FnG]magnolia;17361973 said:
Merkur + Feathers.
Does anyone remember the guy who insisted that his 8 pence disposable BICs and no cream (!) gave just as good a shave as a DE razor? It was in one of the 'spec me' threads. I wonder how his face is getting on ...
e :
Instead of adding new, unnecessary and unasked for 'features', why don't companies such as yours reduce the price the customer has to endure? I know you're in it for profit but the markup on your components must be absolutely obscene.
Most punters would prefer a good quality razor at a reasonable price over an expensive razor with ridiculous and pointless 'features'.
They're not unasked for, I can't remember the exact figure but majority of consumers who are surveyed still believe they could do with less irritation when shaving.
I wish the mark up was obscene, working in sales would be much easier if that were the case.
Also, suppliers do not and can not dictate retail prices - that's down to the sole discretion of the retailer. The only thing you can do is provide recommended RSPs and set maximum retail price as that's fair to the consumer. So the price you pay for anything you buy, is down to the decision of the retailer.
What you say about consumers only wanting basic, good quality products at a reasonable price isn't true. Yes, they want good value for money and a good quality shave but year on year the trend is people trade up to more premium products.
This is reflected in market data, every year the premium sectors of the market grow at the expense of the entry level products.
You can say the same for everything, look at TV's for example. It's a constant evolution, we've had HDTV for years but now we have LED, 3D, InternetTV etc.