Performing on par/better than AMD's top end. Etc etc, blah blah. You're only as good as your competition.
that's why the rebage due to no competition now, nvidia want competition as well the current line shows this,
thats why we see a 690 so fast on the shelf's as mid range cards are cooler in Dual gpu format.
if Nvidia brought out there real kepler beast they would kill AMD cards for good.


. I just wish nVidia had put in at least a 3GB frame buffer on the 690.